Owen RadfordFebruary 27, 2015 Do you keep track of how many visitors you get on your website every day? Do you keep an eye out for what device they’re on, where they’re coming from, or which pages are the most popular ones for people to visit? Are you looking out for which social network generates … Continue reading A Beginner’s Guide to Google Analytics
Owen RadfordFebruary 26, 2015 Google Webmaster Tools (GWT) is like a toolbox that can help you to make the most out of your website. Setting it up is easy. All you need is to sign in to GWT and verify your site (the various methods are explained here and require minimal technical knowledge). Once you … Continue reading A Beginner’s Guide to Google Webmaster Tools
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Martin Beck on February 19, 2015 YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the … Continue reading YouTube Tightens Rules For Brand-Sponsored Videos
Dave WedgeFebruary 17, 2015 So all the preparation is completed and you now have your website live. You have made the effort to put up some good content and you are busy marketing. Now you need to know what is working and what is wasting your time and money. There is a famous quote that … Continue reading How to Use Google Analytics to Make More Money Online
ZOG DigitalFebruary 10, 2015 Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed content to be indexed in search from 2009 to 2011, but did not renew the deal due to concerns with controlling content and user experience. This new agreement grants … Continue reading What Tweets In Google Search Means For Your Brand
Not familiar with Google Trends, or just don’t use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights. Benjamin Spiegel on February 10, 2015 There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used for keyword and … Continue reading The Google Trends Data Goldmine
Sarah Schmid Three Detroit-area startups will vie for a spot in a pitch contest at Google’s California headquarters this spring, after winning the second annual Google Demo Day in downtown Detroit last Thursday. The winners, announced Monday, were LevelEleven, AdAdapted, and Genomenon. Of the three finalists, one company will be chosen in mid-February to head … Continue reading LevelEleven, AdAdapted, and Genomenon Win Google’s Detroit Demo Day
Jerry LowJanuary 26, 2015 Have you ever wondered why some Google+ posts attract hundreds, if not thousands, of shares and +1 while some simply drown in a sea of noise almost immediately after being published? What is the difference between a popular Google+ post and the average ones? What is it that makes a reader … Continue reading How To Improve Your Google Plus Post Interactions By 8,400 Percent
Eric SealJanuary 24, 2015 You’ve heard the horror stories. And if your website has received a Google penalty, it can be like a living nightmare. Google is constantly developing more complex algorithms to make the Internet more organized and relevant. You need to know what to do if the worst should happen—and nothing is worse … Continue reading How to Remove a Google Penalty
Marketers that are really into promoting their Google+ content now have a few more tactics in their advertising arsenal. Greg Finn on January 23, 2015 It’s been just over two years since Google released +Post Ads that tie brand content on Google+ into interactive ads. For just over two years, these ads have underwhelmed … Continue reading Google +Post Ads Gain Polls & Related Posts, Still Aren’t Worth It
