By Garry Grant October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. Tony Edward on October 17, 2016 Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and … Continue reading What Google’s experimental content podium means for SEO
by Vanessa Rombaut Follow @vanessaincolourOctober 17, 2016 If you use Google Contacts to store customer data, and you want to sync this data to other cloud apps, your first step is to get rid of duplicates lurking in the system. This step-by-step guide will show you how. Eliminate Google Contacts Duplicates Isn’t it annoying when … Continue reading How to Get Rid of Duplicates in Google Contacts
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools?
Jordan Kasteler on September 23, 2016 It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site … Continue reading 9 tools to help you succeed with Google SERP features
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts. Ginny Marvin on September 14, 2016 Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With … Continue reading Now you can move Google Analytics properties to other accounts in two steps
by Mike Brooks Follow @michaelsbrooksSeptember 6, 2016 If you’ve been marketing your business online for more than a couple days, you probably know the one big truth… Google changes And they change a lot. One of the many Google changes I’ve been watching since it was announced in 2015 is called RankBrain. To put it … Continue reading What Is RankBrain? Google News You Can Use.
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. Andrew Shotland on August 2, 2016 Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We … Continue reading How does Google’s local algorithm work in 2016?
