Google Starts Rolling Out Mobile-First Search Index by Laurie Sullivan @lauriesullivan, March 26, 2018 Google on Monday announced the company has begun to notify more websites of the migration to mobile-first indexing, which means the search giant will predominantly rely on the mobile version of the content for indexing and ranking in search query results. … Continue reading Google Starts Rolling Out Mobile-First Search Index
Category Archives: Google Tools
Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies
By Ann Smarty February 26th, 2018 Featured snippets are comparatively new Google’s search feature showing web pages that did the best job answering a user’s query in position 0, i.e. on top of organic search results below the ads. Google’s Featured Snippets are still volatile (Google keeps working on the algorithm on a regular basis). … Continue reading Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies
Why You Should Think About Google Featured Snippets Again for Your Brand
Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
Google Questions and Answers: Everything you need to know
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Joy Hawkins on January 26, 2018 Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going … Continue reading Google Questions and Answers: Everything you need to know
Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Google Just Increased The Length Of Your Brand’s Search Result Snippets
Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets
How to Get More Google Reviews From Your Customers (In 1 Simple Step)
Patrick Antinozzi — January 4, 2018 Follow @pattitudez — January 4, 2018 Gathering a pile of amazing online reviews is one of the most effective ways to market your business online. It also happens to be one of the most difficult. (I know, go figure) Stop me if you’ve heard this before: “I have a … Continue reading How to Get More Google Reviews From Your Customers (In 1 Simple Step)
How to Show Up in Google Maps
Kerry Dye — November 22, 2017 — November 22, 2017 Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve … Continue reading How to Show Up in Google Maps
Advantages of Using Google Tag Manager
Emily VonSydow — November 22, 2017 Follow @BopDesignSD — November 22, 2017 As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. However, you … Continue reading Advantages of Using Google Tag Manager
Making Use of Google’s Structured Data
Garry Grant — October 5, 2017 Follow @seoinc — October 5, 2017 geralt / Pixabay Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, … Continue reading Making Use of Google’s Structured Data
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