The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
Google is (unsurprisingly) shutting down Stadia in January Kris Holt @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, 2023. … Continue reading Google begins refunding Stadia hardware purchases made on the Google Store
By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match
Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover. When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Justin Herring January 18, 2022 How many times has your website taken a while to load? How many times have you said, “Meh. I’ll deal with it later.” That’s the wrong answer. Your Google page speed score and your core web vitals are more important than ever. Even if you’re making sales right now, it’s … Continue reading How to Increase Your Google Page Speed Score
Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]
Callum Coard January 25, 2021 Custom labels in Google Shopping allow you to add filters to individual products in your feed, which you can use to manage campaigns, optimise bids and customise reports for better performance. Out of the box, Google Shopping doesn’t give you much control over which products show in your ads but … Continue reading How to Use Custom Labels in Google Shopping
Michael Ugino December 18, 2020 We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product … Continue reading The New Seller’s Guide to Google Shopping Reviews
