After more than three years of development and testing, the AMP Project has made the version 1.0 stable plugin freely available to WordPress users. Chris Sherman on December 13, 2018 Just a week after the momentous release of WordPress 5.0, the open-source Google-backed AMP project has launched the official version 1.0 of its plugin, which … Continue reading Official AMP plugin for WordPress released
Category Archives: Google AMP
Amp Up Your Video Marketing This Holiday Season
Shirin Shahin — November 21, 2018 — November 21, 2018 mohamed_hassan / Pixabay It’s almost the most wonderful time of the year! And this holiday season, video marketing is all the rage. In fact, according to a new report from Slidely, over three-fourths of business owners and marketers are incorporating video into their 2018 holiday … Continue reading Amp Up Your Video Marketing This Holiday Season
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Kyle Henderick on April 26, 2018 Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to … Continue reading The conflicted marketer’s take on AMP for Gmail
AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP. Christine Churchill on March 20, 2018 The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages … Continue reading AMP: Do or die? Session recap from SMX West
Google AMP Driving Traffic For Publishers
Google AMP Driving Traffic For Publishers by Melynda Fuller , February 23, 2018 After Facebook announced it would change its newsfeed last month, demoting content from media and brands and promoting posts from users, publishers went into a tailspin. Those that had put trust and marketing effort into the social-media platform were worried what this … Continue reading Google AMP Driving Traffic For Publishers
How We Did It: Amp Up Your Video Production Webinar
James Hamar — February 16, 2018 — February 16, 2018 A few weeks ago, we hosted a video webinar outlining areas of focus to keep in mind when building an in-house video production capability. When we first created the presentation, we wanted to keep the technical elements simple. In order to do that, the team … Continue reading How We Did It: Amp Up Your Video Production Webinar
Will AMP improve your rankings? How to set up an AMP test
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Stephanie LeVonne on January 24, 2018 Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a … Continue reading Will AMP improve your rankings? How to set up an AMP test
International SEO: Another Reason to Avoid AMPs
James Mathewson — January 10, 2018 — January 10, 2018 Pixabay In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a … Continue reading International SEO: Another Reason to Avoid AMPs
AMP: A case for websites serving developing countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. Alexis Sanders on December 7, 2017 Like Taylor Swift, Accelerated Mobile Pages (AMP) have a reputation. In a not-very-official Twitter poll, 53 percent … Continue reading AMP: A case for websites serving developing countries
What You Need to Know About Google AMP
Garry Grant — October 24, 2017 Follow @seoinc — October 24, 2017 The Accelerated Mobile Pages project, also known as Google AMP is an open-source project designed to improve page speed on mobile devices. It was launched in February 2016 and studies show that websites using AMP technology load up to 85% faster than the … Continue reading What You Need to Know About Google AMP
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