Category Archives: Google Advertisement

Make It a Double! With Two Lines of AdWords Structured Snippets

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets →

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

Mark Irvine — August 20, 2017 — August 20, 2017 It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go … Continue reading These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof →

5 successful B2B AdWords best practices for any company

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores. Todd Saunders on June 27, 2017   AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs … Continue reading 5 successful B2B AdWords best practices for any company →