Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major redesign. The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for … Continue reading Four ways to remain productive when the AdWords interface changes
Ana Gotter — April 1, 2018 Follow @ana_gotter — April 1, 2018 One of Facebook Ad’s biggest attributes (aside from their targeting system) is the ability to generate demand out of nothing. You can show someone your clothing steamer or subscription membership or car detailing service even if they’ve never heard of you before and … Continue reading How to Get the Best Results with Google AdSense Video Ads
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Pauline Jakober on March 23, 2018 This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or … Continue reading Google Ad Grants changes and your PPC strategy: Where to go from here
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
By Gennaro Cuofano March 6th, 2018 With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and output B but can’t be sure of what happened within the … Continue reading The Featured Snippet Framework: How I Became A Featured Snippet
Griffin Nauss — February 28, 2018 — February 28, 2018 Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank … Continue reading AdWords Event Tracking Made Easy: How to Track Custom Conversions
Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads
Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each. Kevin Lee on February 1, 2018 Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are … Continue reading GDN or DSP: How to decide
Allen Finn — January 28, 2018 — January 28, 2018 Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking … Continue reading Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)
Google Gives Publishers Option To Relinquish Control Of Ad Creation by Laurie Sullivan @lauriesullivan, January 24, 2018 Machine learning and electronic payments are high on Google’s list of changes for AdSense this month. The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive … Continue reading Google Gives Publishers Option To Relinquish Control Of Ad Creation
