Category Archives: Google Advertisement

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions →

Top 5 Google AdWords Updates to Use This Spring to Drive Calls

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Christie Huber — May 4, 2018 — May 4, 2018 Spring has sprung, and with it, new updates to the Google AdWords platform have arrived. The biggest change has been the transition to a new, sleeker user interface, which will continue to be rolled out gradually this year, but numerous other updates are just as … Continue reading Top 5 Google AdWords Updates to Use This Spring to Drive Calls →

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

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Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend →

Google AdSense updates impression metrics, but earnings should not be impacted

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Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018 Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted →

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer

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Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer →

4 Tips for Better AdWords Display Campaigns

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By Robert Brady April 30th, 2018 Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any … Continue reading 4 Tips for Better AdWords Display Campaigns →

Google Launches Outstream Video Ads To Play On Sites Other Than YouTube

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Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube →

Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results

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Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results by Laurie Sullivan @lauriesullivan, April 17, 2018 Google stopped alcohol and drug treatment advertising from serving up in search engine queries in the U.S. last September, but on Monday the company said that it will begin accepting those advertisements from U.S. addiction treatment … Continue reading Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results →

Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!

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Jonathan Engelbrecht — April 11, 2018 — April 11, 2018 In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing money or profitability, and negligence can cost far more than you think. These advanced tactics can help to turn your AdWords campaign … Continue reading Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain! →

Google’s Header Bidding-Like Tool Becomes Available To All

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Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All →