Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used by Laurie Sullivan , Staff Writer, November 18, 2025 Google released Gemini 3, the latest update to its AI model, on Tuesday. Google CEO Sundar Pichai explained its reasoning capabilities and how the model can grasp the depth and nuances of conversations. The model can … Continue reading Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. Mike Pastore on November 14, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales … Continue reading Conversational AI is growing rapidly, but consumers have a few concerns
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. Constantine von Hoffman on September 29, 2025 GenAI search products like AI Overview are as bad for buyers as they are for marketers. Where traditional search once provided pages of possible vendors, the new tools collapse … Continue reading Why genAI search is as bad for shoppers as it is for marketers
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025 Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
Is AI rewriting your brand story without telling? Learn to spot and stop AI-driven brand drift before it erodes trust. Semrush Enterprise on August 28, 2025 Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media … Continue reading How generative AI is quietly distorting your brand message by Semrush Enterprise
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results. Tonya Walker on August 18, 2025 Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center … Continue reading Operationalizing generative AI for marketing impact
With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users. Constantine von Hoffman on July 15, 2025 Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according … Continue reading GenAI taking over digital video buyers’ creatives
Anthropic: How GAI Affects Performance Of Economy by Laurie Sullivan , Staff Writer @lauriesullivan, April 28, 2025 Anthropic released an economic index that details the impact of AI on software development. The report was released on Monday. Software development is a major part of advertising platforms, ensuring that ads serve up in the correct place at … Continue reading Anthropic: How GAI Affects Performance Of Economy
