New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers. By Peter Wade YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators–like Fast Company cover … Continue reading YouTube Invests Millions To Keep Its Top Stars Home
How can you tell when an employment relationship has run its course? And what if you’ve figured it out, but the employee hasn’t? Often, the problem is a function of fit: The organization has evolved in some way or the job itself has changed, but the employee has not adapted. Or maybe the employee wasn’t … Continue reading 3 Reasons and 3 Ways to Help Someone Out … of Your Organization
It is ironic that Rupert Murdoch’s News Corporation has complained to the European Commission about Google – but it has become like a giant octopus, gobbling up and stifling everything At nearly $400 billion, Google is capitalised at four and a half times the combined market worth of Mr Murdoch’s Twentieth Century Fox and News … Continue reading One day, even Google will go into decline
Oversaturation of TV and online advertisements never really bothers me because I don’t watch much television and I turn a blind eye to annoying ads on the Web. One exception is the public service announcement co-developed by the Ad Council and non-profit Connect2Compete. The duo calls the public service announcement EveryoneOn. I have seen the … Continue reading Advertising Oversaturation Hits Home
By Rowan Pelling Does literature have any finer representation of the brain-fog known as writer’s block than James Mortmain – aka “Father” – in Dodie Smith’s great coming-of-age novel I Capture the Castle? Mortmain’s first book, Jacob Wrestling, was a critically acclaimed, if “difficult”, work, but he lost inspiration following a prison term … Continue reading It’s hard to find the words to describe writer’s block
Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement
I live out in the Bay Area and Silicon Valley, where the promise of new technology overshadows what drives marketing results, and legacy communication protocols like email tend to be undervalued. I found this article on the ubiquitous “email is dead” topic actually very well thought out (outside of the reference to email as the Cockroach of the Internet), … Continue reading Best Thing On The Internet
1. Efficiency (Darwinism and Maximizer) In our dog-eat-dog world, the laws of survival are pushing us to adapt or die. How is media adapting? Well, they are either maximizing their staff, finding new avenues to deliver their message (primarily online), or slashing their headcount. Some organizations are doing one, two or even all … Continue reading Top 5: Media Trends
If you’re wanting to be told some new time management skills you have return to the proper place. You will learn my four step method to increasing your productivity virtually overnight. These strategies will be implemented instantly and you’ll begin seeing results nearly instantly. Follow these methods, observe the results and begin obtaining more out … Continue reading Learning Time Management Skills
It’s the multibillion-pound monolith you’d be mad to leave – but a growing number of Google’s UK alumni are now forging their own paths, writes ex-Googler Barney Durrant By Barney Durrant 24 Aug 2014 I stepped out of the air-conditioned lift, blinking into the hot afternoon sun, clutching a bottle of whisky, some cigars, … Continue reading Life after Google: the alumni stories
