Category Archives: General

Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies

Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, May 18, 2018 Ad company Turn is seeking dismissal of a lawsuit accusing it of using a controversial tracking technology to recreate cookies that users deleted. The company — which previously settled Federal Trade Commission charges related to its tracking technology — … Continue reading Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies

The Fight Is The Reward

James ClearOctober 15, 2015 It was my senior year and I was pitching against the #3 team in the country, the College of Wooster. The first batter of the game was making my life difficult. He fouled off a pitch. Then another. And another. I threw a ball outside, hoping he would bite on it. … Continue reading The Fight Is The Reward

“A Shot In The Dark”

Dave BrockMarch 24, 2015 I recently received a prospecting email on LinkedIn entitled, “A Shot In The Dark.” The individual opened with the usual, “I was looking at your profile, you appear to be the right person…..” The rest of the email isn’t really relevant, I think I was the “right” person because I’m CEO … Continue reading “A Shot In The Dark”

If Not Now, When?

Mike ParryMarch 13, 2015 Welcome to the first in a series of what to test and why with email marketing. It’s said that timing is everything and, given the change in the way we access our emails and the online world generally, it’s now even more important to send the right message at the right … Continue reading If Not Now, When?