What Makes Up Perplexity Core Ranking Factors by Laurie Sullivan , Staff Writer, August 6, 2025 Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked. It appears the AI engine follows a three-layer ranking system for the large language model (LLM), … Continue reading What Makes Up Perplexity Core Ranking Factors
July 30, 2025 Staying on top means never standing still BY Sara Tate and Neil Barrie In an age obsessed with the new and the next, creating sustained business success is an art form but a hard craft to master. The headlines tell the story. Starbucks is on its third CEO in five years. HBO changed its … Continue reading Staying on top means never standing still
Dark Users by Joe Mandese , July 17, 2025 During nearly half a century covering the advertising marketplace, nothing has fascinated me more than the concept of “dark media,” which are the parts of the media universe that influence consumers, but are effectively invisible to ad industry practitioners. But it wasn’t until 2011 that I … Continue reading Dark Users
May 17, 2025 Treat yourself to a taste of the weird web of yesteryear BY Chris Hoffman The web wasn’t always like it is now. It used to be weirder—in a good way. And it still can be. After all, we all occasionally need a tranquil break amidst a hectic day—be it a beautiful sunset, the … Continue reading Treat yourself to a taste of the weird web of yesteryear
May 14, 2025 Is this the end of Figma prototypes? BY George Brooks Figma prototypes have been the go-to for years. For digital product designers crafting clickable mockups of apps, this powerhouse design platform hasn’t just gained popularity—it’s become the indispensable tool of choice. Nearly every app, website, or digital experience that didn’t make you rage-quit … Continue reading Is this the end of Figma prototypes?
The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies. Constantine von Hoffman on April 1, 2025 The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) … Continue reading The GTM revolution is here. Are you ready?
March 22, 2025 Klarna’s deal with DoorDash is a dystopian reminder that groceries are so expensive you need a loan to shop BY Grace Snelling DoorDash just penned a deal with Klarna that will let you pay for your take-out burrito in installments. This week, DoorDash announced it would be teaming with Klarna to offer a … Continue reading Klarna’s deal with DoorDash is a dystopian reminder that groceries are so expensive you need a loan to shop
March 13, 2025 How you can help save declining butterflies BY The Conversation If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis … Continue reading How you can help save declining butterflies
March 01, 2025 A ‘Moby-Dick’-inspired opera opens at the Met BY Associated Press When Leonard Foglia was invited to direct an opera based on Herman Melville’s masterpiece about a white whale, his first reaction was: “Moby-Dick. That’s great!” “Then I ran to a used bookstore and got the book,” he recalled, “and I thought: Oh my God, what … Continue reading A ‘Moby-Dick’-inspired opera opens at the Met
When Some[thing] Shows You [What It Is], Believe [It] The First Time by Joe Mandese @mp_joemandese, February 17, 2023 Fun fact: I actually struggle with headlines. But when I began drafting this column after reading The New York Times column about one of its writer’s conversations with Microsoft’s new AI-powered chatbot “Sydney,” this one just came … Continue reading When Some[thing] Shows You [What It Is], Believe [It] The First Time
