Category Archives: Facebook

Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs

Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs

Facebook’s Talks To Host Publishers’ Content Are Heating Up

Facebook is planning to begin testing the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected to be the initial partners. Martin Beck on March 24, 2015 Facebook’s efforts to host news publishers content are apparently picking up momentum. A report Monday in the New York Times, citing … Continue reading Facebook’s Talks To Host Publishers’ Content Are Heating Up

5 Unconventional Ways to Create Videos That Engage Facebook Fans

VerticalResponseMarch 24, 2015 Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting … Continue reading 5 Unconventional Ways to Create Videos That Engage Facebook Fans

Marketers Can Now Target Facebook’s 92 Million Expats

Facebook’s latest ad targeting product homes in on people living away from their native countries. Martin Beck on March 17, 2015 Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or … Continue reading Marketers Can Now Target Facebook’s 92 Million Expats

How Facebook’s Latest Change Could Affect Your Business

Jessica BowersMarch 13, 2015 Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will … Continue reading How Facebook’s Latest Change Could Affect Your Business

Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network

Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network

Marketers and Developers: Are You Ready for Facebook Login’s Imminent Deadline?

Reeyaz HamiraniMarch 11, 2015 Since its introduction, Facebook Login has been one of the most convenient and widely used means of identity authentication across both web and mobile. A quick and simple way for users to sign up for their favorite sites and applications without having to create new login credentials, Facebook Login was used … Continue reading Marketers and Developers: Are You Ready for Facebook Login’s Imminent Deadline?