Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Kevin O’BrienApril 8, 2015 Personal versus Business. That’s how many of us distinguish the difference between LinkedIn and Facebook and what we share on these platforms. Right? There is a clear line on which parts of our lives are displayed on which platform… or is there? Isn’t there an unwritten rule? Loosely speaking, consider it … Continue reading The Blurred Lines of LinkedIn and Facebook
Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Martin Beck on April 8, 2015 Facebook launched a web-based version of its mobile Messenger app today, but unlike Messenger moves in the past, the social network isn’t planning to force it on anyone. Last year Facebook … Continue reading Facebook Launches Messenger For Web Browsers
Louisa ChanApril 8, 2015 A call-to-action is a marketing term for an invitation to take a specific action. It is usually given in a straight-forward and direct manner, like “sign up now” or “buy now”. But why do you need a call-to-action? If you explain a concept well, wouldn’t your readers understand you and know … Continue reading How to Set Up A Facebook Page Call-to-Action Button
Laura DonovanApril 8, 2015 Grammar Police run rampant on Facebook and are very unforgiving. Unfortunately, the majority of Facebook Users could care less about proper grammar (or spelling, or punctuation.) Studies show that people are more depressed using Facebook due to all the wonderful updates from their Friends – everyone has the perfect marriage, perfect … Continue reading 14 Ways Facebook Is Like Game Of Thrones
Susan MoellerApril 7, 2015 A great article at JeffBullas.com recently offered 10 excellent reasons to spend $ 10 a week on Facebook advertising. The piece, written by Jason Parks, made a strong case for investing cash into your content marketing strategy on Facebook. But, there are a couple of ways to make that $ 10 … Continue reading How To Make The Most Of A $10 Facebook Ad Spend
As Facebook challenges YouTube with embeddable videos and more, columnist Nick Cicero takes a look at who will be the champion in the space. Nick Cicero on March 30, 2015 The card has been set, and it appears that Facebook will be taking on YouTube in a bout of epic proportions for the title of King … Continue reading YouTube Vs. Facebook Video: Two Titans Face Off
Vishal PindoriyaMarch 30, 2015 Starting April 30th 2015, the Facebook API will be making changes to the way that we (and all 3rd party applications) interact with their platform. These changes specifically include new restrictions on how we access and post to your Facebook groups. We know how important posting to groups is for our … Continue reading How the New Facebook API Changes Affect Posting to Groups
Larry KimMarch 30, 2015 As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use … Continue reading Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement
