Category Archives: Facebook

William of Ockham and Your Facebook Data

Michael Hageloh — July 5, 2019 Follow @michaelhageloh — July 5, 2019 I’m just going to come right out and say it: I think we should all be paid to use social media. Do I have your attention? Okay, good. Now let me back up and explain where I’m coming from. In a lot of … Continue reading William of Ockham and Your Facebook Data →

Facebook to replace Exclude Categories with new brand safety ad filters

Facebook

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters →

Two months in, Facebook Attribution gets mixed reviews

Facebook

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews →

3 Ways to Use a Facebook Product Catalogue

Facebook

Renata Ekine — December 4, 2018 — December 4, 2018 Facebook has enabled advertisers to create product catalogues to promote their products. In this article, I will be going through the ways you can use one. What is a product catalogue? A Product Catalogue is a container that holds a file (or multiple files) with … Continue reading 3 Ways to Use a Facebook Product Catalogue →

The Ultimate Facebook Playbook For Beginners

Facebook

Warren Knight — November 17, 2018 Follow @warrenknight — November 17, 2018 Did you know that on average, people access Facebook an average 8 times per day? The power of Facebook is clear. It is “The Social Network”. Facebook has the largest social network usage, and even knowing this, it hasn’t always been a favourite … Continue reading The Ultimate Facebook Playbook For Beginners →

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges

Facebook

Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges by Amanda Silvia , Op-Ed Contributor, November 14, 2018 The year 2018 has been big for smart speakers. With so many new devices introduced and reports of steady market growth throughout the year, it may seem that “Alexa” can be heard in most households across America. … Continue reading Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges →

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

Facebook

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows →

7 Facebook Retargeting Tactics You Must Try

Facebook

Asi Dayan — September 9, 2018 — September 9, 2018 Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting in general is so … Continue reading 7 Facebook Retargeting Tactics You Must Try →

Facebook’s latest on fake news, misinformation campaigns & user privacy

Facebook

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018 Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy →

Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Facebook

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Amy Gesenhues on May 23, 2018 Facebook CEO Mark Zuckerberg took his apology tour across the ocean (May 25, 2018) and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy … Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month →