Category Archives: Facebook Messenger

How Facebook Messenger Bots Can Help Your Business Grow

Susan Gilbert — February 26, 2018 Follow @SusanGilbert — February 26, 2018 Get More Exposure for Your Business with Facebook Messenger Bots Would you like to experience more one-on-one communication with your leads and customers? Bots on Facebook Messenger are quickly becoming an effective tool for business, and can especially help attract more sales through … Continue reading How Facebook Messenger Bots Can Help Your Business Grow

Facebook Messenger, Chatbots and The Personalization Opportunity

Jonny Butler — February 14, 2018 Follow @j2thesb — February 14, 2018 Marketing personalization isn’t personal and it never has been. It involves segmenting audiences through demographic, behavioral or affinity data and broadcasting messages relevant to these smaller segments and their actions. It’s not one-to-one, reactive or real-time. But Facebook Messenger is changing this. Facebook … Continue reading Facebook Messenger, Chatbots and The Personalization Opportunity

Essential Basics to Selling With Facebook Messenger

Pete Boyle — October 19, 2017 — October 19, 2017 When it comes to eCommerce, we all share the same goal: Increase sales without increasing advertising costs. It’s a simple goal, however the methods to achieve it are complex. You could explore email marketing, paid advertising, influencer outreach, on-site optimization, social media promotion or, more … Continue reading Essential Basics to Selling With Facebook Messenger

Hot eCommerce Marketing Trend: Facebook Messenger Ads

Nicole Blanckenberg — September 21, 2017 Follow @https://twitter.com/StoreYaCom — September 21, 2017 Conversational commerce is so hot right now. We touched on this back in April, with the rise of Facebook bots. But it’s Facebook Ads’ newest development, Messenger Ads, that is taking conversational commerce and personal service to the next level. Instead of waiting … Continue reading Hot eCommerce Marketing Trend: Facebook Messenger Ads

What You Need to Know About Facebook Messenger’s Recent Update

Anthony Thomas — August 10, 2017 — August 10, 2017 kropekk_pl / Pixabay Facebook Messenger now boasts 1.2 billion users, thousands of companies delivering live-chat customer service, and 18,000 bots. Its most recent 2.1 update helps to make those bot-to-agent interactions more human and in-app commerce even easier. What makes Messenger such an incredibly attractive … Continue reading What You Need to Know About Facebook Messenger’s Recent Update

9 Merchant Chatbots on Facebook Messenger to Inspire You

Nicole Blanckenberg — April 3, 2017 Follow @https://twitter.com/StoreYaCom— April 3, 2017 A year since Facebook first launched its Messenger platform, there have been over 34k chatbots written to simulate and automate chat and messaging with users. Since they were first launched, they have come leaps and bounds, and have become a key eCommerce 2017 trend. … Continue reading 9 Merchant Chatbots on Facebook Messenger to Inspire You

Private Messaging For Service on Twitter vs. Facebook: Pros and Cons

Tamar Frumkin — January 26, 2017 Follow @tamarush— January 26, 2017 Customer complaints on social media are finally floating back down to Earth where they belong. Rather than lobbing stratospheric public posts, consumers increasingly prefer help over private direct message. This is a huge relief for heads of customer service, PR, and marketing, but they … Continue reading Private Messaging For Service on Twitter vs. Facebook: Pros and Cons

6 Best Practices for Building a Considerate, Collision-Free Messenger Bot

by Anthony Thomas September 19, 2016 When Facebook unveiled its Messenger Platform in April, primarily to help developers build bots, the first-to-market examples were generally limited to receiving information within a Messenger thread. Unless you had an appetite to receive weather reports from a cat called Poncho or wanted to receive CNN news updates via … Continue reading 6 Best Practices for Building a Considerate, Collision-Free Messenger Bot

3 Ways to Get Your Audience Engaging With You on Facebook Messenger

by Christopher Jan Benitez July 23, 2016 Follow @christopherjanbJuly 23, 2016 Image taken from Pixabay Social media marketing has enabled brands to connect with the online audience on a near-personal level. Still, some brands may struggle in providing a truly engaging and meaningful experience on social media for their audience. Most marketers focus on content … Continue reading 3 Ways to Get Your Audience Engaging With You on Facebook Messenger