Jessica Davis — September 1, 2017 Follow @godotmedia — September 1, 2017 Simon / Pixabay It’s every digital marketer’s desire to make the most of Facebook, but there are several barriers that stand in the way. While some marketers can’t figure out what their content is lacking, others struggle know what they want to create … Continue reading 7 Free Facebook Marketing Tools for Savvy Digital Marketers
Nabeena Mali — August 7, 2017 Follow @nabeenam — August 7, 2017 There’s no denying: Facebook marketing, done right, works. It makes sense, just in potential audience alone. Consider these demographics published by Omnicore in January 2017: 87% of online users of age 18-29 are on Facebook. 74% of college graduates are on Facebook. 72% … Continue reading Facebook’s Hidden Gems: Underused Tools for Facebook Marketing
Carlo Pacis — August 2, 2017 — August 2, 2017 In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every … Continue reading Everything You Need to Create a Winning Facebook Marketing Strategy
Ann Mills — July 28, 2017 Follow @resourcefulbus — July 28, 2017 Facebook is one of the most powerful marketing tools available. When a company has a strong core business and then layers on well-executed Facebook marketing, it’s transformative. Sort of like the expression “building strong communities one child at a time,” Facebook marketing can … Continue reading How to Market Your Business With Facebook
Jana Christoviciute — July 18, 2017 — July 18, 2017 You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a … Continue reading Facebook Flexible Placements: The Why and How
Sylvania Tse — July 11, 2017 — July 11, 2017 Mediamodifier / Pixabay With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B marketers whether Facebook is worth the investment. It may seem like Facebook only makes sense if you’re marketing … Continue reading B2B Marketers Can’t Afford to Ignore Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook. Aden Andrus on July 3, 2017 These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great … Continue reading How video ad quality affects campaign performance on Facebook
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
James Scherer — May 30, 2017 — May 30, 2017 Are you looking to make your life a bit easier when it comes to Facebook marketing? Do you have more on your marketing plate than Facebook, and wishing there were a way for you to make your time more efficient without losing results? No matter … Continue reading Facebook Marketing Tools: The Ultimate Resource (2017)
Erin Higgins — May 19, 2017 Follow @sevenatomsbuzz— May 19, 2017 Most business owners are well aware of the ability to advertise on Facebook, but not all of them realize the potential power that this opportunity holds. With billions of active users every month, the marketing stage is wide open—all you need to do is … Continue reading How to Market Your Business on Facebook
