Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules
Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers
Jared Atchison — November 2, 2018 — November 2, 2018 There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want to throw a bunch of money … Continue reading 5 Tips to Increase your Facebook Marketing ROI
The Facebook Dilemma: It’s Not What You Think by Peter Friedman , Op-Ed Contributor, August 1, 2018 What happened with Facebook and all of our personal information? Facebook being cast as the bad guy is one of the most significant distortions in this story. The social network has been castigated for mishandling users’ personal information; … Continue reading The Facebook Dilemma: It’s Not What You Think
Syed Balkhi — July 30, 2018 Follow @SyedBalkhi — July 30, 2018 Facebook is the most widely used social media platform with 1.45 billion active daily users; the platform is an amazing opportunity for you to find a ton of potential leads who you can convert into customers. But you can’t just post some photos … Continue reading How to Create a Facebook Marketing Campaign that Boosts ROI
Lisa Smith — July 11, 2018 — July 11, 2018 As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets … Continue reading 22 Facebook Marketing Tips for Small Businesses on a Budget
Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies
Ana Gotter — April 24, 2018 Follow @ana_gotter — April 24, 2018 Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook … Continue reading Facebook Marketing for B2B Businesses: Everything You Need to Know
Irakli Iosebashvili — March 13, 2018 — March 13, 2018 Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key … Continue reading Marketing on Facebook: How to Create Value and Relevance
Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation
