Susan Gilbert — March 18, 2019 Follow @SusanGilbert — March 18, 2019 Today I have some Facebook advertising resources to help you improve your strategy and conversion rates. Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase … Continue reading 4 Facebook Ad Tools that will Increase Your Sales
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content
Brian Bowman — February 19, 2019 — February 19, 2019 Anyone who’s run a successful Facebook ad campaign knows the feeling of wanting to go bigger. To reach new people, to drive more app installs, and ultimately, to start scaling your ads. However, like most things, scaling comes with risks. It’s possible that increased daily … Continue reading 4 Best Practices for Scaling Facebook Ad Campaigns
Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
All Facebook campaigns will run with campaign budget optimization as of September. Amy Gesenhues on February 5, 2019 Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no … Continue reading Facebook advertisers will not be able to set budgets at ad-set level starting in September
Brad Smith — January 30, 2019 Follow @bsmarketer — January 30, 2019 Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine? Because it doesn’t always work, that’s why. … Continue reading 5 Facebook Lead Ad Examples to Learn From and Copy
Renata Ekine — December 15, 2018 — December 15, 2018 As an advertiser, there will be occasions in which you will deal with a disapproved ad, delivery problems, or even a banned ad account. When that happens, you’d want a way to contact Facebook. In this article, I show you the ways you can reach … Continue reading How to Contact Facebook Ads Support
Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says
Brett McHale — November 18, 2018 — November 18, 2018 Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to … Continue reading The Ultimate 7-Step Facebook Ads Account Audit for Agencies
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies. Joe Martinez on November 16, 2018 Attendees on the second day of SMX East were treated to a double-dose … Continue reading Driving sales and profits with Facebook Ads
