By Chris Morris February 04, 2024 Twenty years ago today, in the Kirkland House dormitory of Harvard University, Mark Zuckerberg rolled out a social network for students at the school. The site ran on a single server, which cost Zuck $85 per month to keep running. Within a week, more than 650 students had … Continue reading As Facebook turns 20, here’s a look back at the first newspaper articles ever written about it
Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? ValueWalk / Oct 26, 2023 It’s earnings season once again, and now it’s Big Tech’s turn to show what they did and didn’t achieve in the third quarter. Social media titans are in the spotlight today, with Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) showing some cracks in the … Continue reading Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble?
By Michael Grothaus February 04, 2022 After Facebook reported dismal Q4 financials earlier this week, many on the street didn’t have high hopes for Snap. That’s because Snapchat, like Facebook, relies on ad revenue to fund its coffers. Facebook saw a massive impact on its ad revenue, in part due to Apple’s iOS … Continue reading Unlike Facebook, Snap stock is surging. Here’s what’s happening
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable. Kim Davis on February 4, 2022 The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and … Continue reading Facebook finally hits a brick wall
Michelle Morgan March 14, 2021 Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales. While the default settings for Catalog campaigns can perform really well, there are lots … Continue reading 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance
Facebook Conversion-Lift Tool Suffered Glitch by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2020 Data isn’t always accurate in predicting outcomes of intent in consumer behavior or performance of advertising campaigns. NASDAQ may end trading up for November for many of these companies, but performance metrics continue to take a beating when it comes to … Continue reading Facebook Conversion-Lift Tool Suffered Glitch
Facebook Partners With BBB, Enforcing Its Advertising Policies by Laurie Sullivan @lauriesullivan, November 25, 2020 Facebook wants advertisers to follow its post and advertising rules using what it refers to as “more ethical marketing tactics” through a new partnership with the BBB National Programs’ National Advertising Division (NAD), including its Fast-Track SWIFT Program. In addition to enforcing … Continue reading Facebook Partners With BBB, Enforcing Its Advertising Policies
VerticalResponse — October 26, 2019 Follow @VR4SmallBiz Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not sure which posts will spur engagement, you’re in the right place. Get started with the following … Continue reading 15 Wicked Good Halloween Facebook Post Ideas
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting
(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising
