Business.comMarch 24, 2015 In the past, employee engagement wasn’t a priority for driving the bottom line. In the 1980s, for example, companies focused on product quality and management processes. In the 1990s, there was a shift to Six Sigma programs and web-based processes like Knowledge Management. However, what many companies now realize is that the … Continue reading The Numbers Don’t Lie: Quantifying Employee Engagement
Category Archives: Employee Advocacy
The True ROI Of Employee Advocacy
Sarah GoodallFebruary 21, 2015 This is a topic I’m hugely passionate about. I’m a marketer at heart so my natural instinct is to understand how investments impact the business in terms of either generating revenue or improving brand awareness. Typically, the responsibility for employee advocacy sits within the Internal Communication domain – one that serves … Continue reading The True ROI Of Employee Advocacy