by Ivana Kitanovic April 20, 2016April 20, 2016 With billions of emails sent every day, the real battle is to make your own stand out and get read by the recipients. Blogs and websites fight for a place in people’s inboxes hoping to persuade as many users as possible into opening the emails and cooperating … Continue reading Email Icebreakers: How to Get People to Read Your Email
by Mia Papanicolaou April 20, 2016 Follow @MiaPapanicolaouApril 20, 2016 For the longest time, open and click rate were the measure to gauge the success of email campaigns. However, these metrics aren’t a true reflection of success if the intention of an email campaign is quite specific. For example, is the goal to increase sales? … Continue reading How Are You Measuring the Success of Your Email Campaign?
by Ivana Kitanovic April 7, 2016April 7, 2016 What is the one thing that helps us differ people and put a face to the words we read or an object we buy? What makes everyone unique and in the same time recognized by their surroundings? It’s of course the thing we’re given at birth and … Continue reading Is Display Name Important for Email
by Delphine Moulu April 3, 2016 Follow @reelevantappApril 3, 2016 With 5.6% increase in sales and $ 260 billion in revenue (source: Persio), personalization isn’t a nice-to-have but a must-have in email marketing. We’re not talking about inserting each recipient’s first name into your emails here, but real and relevant personalization, which is also the … Continue reading 4 Questions You Need to Ask Yourself to Personalize Your Emails
by Andrew Woodberry March 14, 2016March 14, 2016 I hate email. It’s invasive, asynchronous and inefficient. Yet I find myself using it every day, connected to it at all hours, patiently waiting for that reassuring ding when I get a new message. Is this some weird form of Stockholm syndrome? Not exactly. Email is the … Continue reading You’ve Got (Less) Mail: 3 Sales Productivity Solutions to Reduce Email Overload
by Jaymin Bhuptani February 11, 2016 Follow @emailmonksFebruary 11, 2016 It is heart-breaking to say that every year, email marketers lose 25% of their email list. The reasons can be many, but the result is the same. A consumer, who is subscribed to your services, but isn’t engaging to them may increase your chances of … Continue reading Re-Engagement Emails – The Divine Jackfruit [Infographic]
by Michael Peggs January 30, 2016 Follow @MichaelPeggsJanuary 30, 2016 An Email Autoresponder Sequence is nothing but a series of emails that your subscribers receive on your behalf automatically when they subscribe to your emails. Such emails have certain fixed content and can be scheduled to be sent out daily, once in two days or … Continue reading 3 Steps to Creating an Effective Email Autoresponder Sequence
by Brendan Gardiner January 27, 2016January 27, 2016 Is your company having email deliverability issues? If so, you’re not alone. Did you know that: 78% of companies experienced email deliverability issues in 2014? 1 out of every 5 email sent fails to land in the inbox? Global inbox placement rate dropped 4% in 2015 to … Continue reading Having Email Deliverability Issues? Don’t Go At It Alone
by Andre Bourque January 22, 2016 Follow @SocialMktgFellaJanuary 22, 2016 It’s hard to imagine that in 2016 there is anyone who doesn’t use email in their day to day life. It’s even estimated that there will be over 212 BILLION emails sent this year alone. Over 123 billion of those emails will be sent and … Continue reading Understanding the EMC Benefits of Good Email Practice
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016. Jose Cebrian on January 18, 2016 It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; … Continue reading Freshen Up Your 2016 Email Strategy
