Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue. Summer Deeb on October 18, 2023 Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are … Continue reading 4 ways to add personalization to your emails right now
Category Archives: Email Personalization
How to manage email addresses in a customer data platform
Some advice on finding the right solution for your unique requirements. Greg Krehbiel on June 6, 2022 The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. As a very simple example, … Continue reading How to manage email addresses in a customer data platform
Better reporting can improve email performance
When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
Drive 150% More ROI With These Powerful Email Retargeting Strategies
Chanakya Kyatham February 3, 2021 Are you interested in growing your email list and boosting on-site conversation by 150%? FYI, it’s possible. You can get this done through email retargeting (We’ll show you how later). For now, take a look at this AdRoll survey illustration on retargeting effectiveness – Over 90% of the marketers believe … Continue reading Drive 150% More ROI With These Powerful Email Retargeting Strategies
How to Add Personalization to Your Emails
Jared Atchison January 8, 2021 When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant content and offers. Brands across all industries use personalized interactions to generate leads, sales, and engagement every day. When … Continue reading How to Add Personalization to Your Emails
5 Stunning Transactional Emails You Can Steal From
Syed Balkhi July 2, 2020 We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional one, every email should be looked at as an opportunity … Continue reading 5 Stunning Transactional Emails You Can Steal From
Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences
Suzy Dolan — January 24, 2020 With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $ 350 million in 2019. You’re reading this blog post right now, but chances are, you … Continue reading Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences
14 Prospecting Email Tips for Improving Response Rates
Stephanie Lee — December 28, 2019 You may have heard that email prospecting is a waste of time these days because buyers have plenty of information at their disposal and are more comfortable researching products for themselves. Yet statistics show that a whole lot of cold emails are still getting warm receptions. A recent survey … Continue reading 14 Prospecting Email Tips for Improving Response Rates
Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Are You Engaging the People on Your Email List?
Karen Repoli — August 23, 2019 Follow @karenrepoli — August 23, 2019 “You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you … Continue reading Are You Engaging the People on Your Email List?
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