Karen Repoli — August 23, 2019 Follow @karenrepoli — August 23, 2019 “You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you … Continue reading Are You Engaging the People on Your Email List?
Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization
Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Nic Winters — January 18, 2019 — January 18, 2019 In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why … Continue reading Improve Onboarding and Trial Conversion Speed with Personalized Emails
Roman Kniahynyckyj — December 21, 2018 Follow @kniahynyckyj — December 21, 2018 Email has been around for what seems like ages – but it’s not old news. A study conducted by DMA Insight reported 99% of all consumers check their email every day, generally multiple times a day. For some people, they check their inboxes … Continue reading How Your Sales Team can be More Effective with Email
Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic]
Dave Parsons — November 13, 2018 — November 13, 2018 Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time … Continue reading How to Minimize Time to Value with Your Personalization Campaigns
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. Kyle Henderick on November 8, 2018 at 1:00 pm Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers say that … Continue reading Step up your email personalization game
Zach Heller — November 2, 2018 Follow @zheller — November 2, 2018 The ultimate goal of personalization as it relates to marketing has always been to individualize selling at scale. That is, we should be able to use technology to have one-to-one conversations with the entire possible market for our products. In email, we have … Continue reading The New Rules of Email Personalization
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. Len Shneyder on October 9, 2018 For nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you’re looking around the room, don’t –I’m … Continue reading Why nothing matters more than your email’s subject line
