Drew McLellanMarch 17, 2015 Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in … Continue reading How Effective is Your Email Marketing?
Rupert AdamMarch 17, 2015 Is email marketing still an effective resource of ROI? Is it still a good tool for marketers? Emailcenter’s latest whitepaper, The Journey of Email Marketing, attempts to answers these questions with an analysis of data aggregated from billions of emails over the past four years. Here’s what we learned after combing … Continue reading 6 Email Marketing Tips, Backed by Research
Tim SouloMarch 17, 2015 How many of your website visitors end up on your email list? I’ve tried all sorts of things: popups, slide-in forms, feature boxes, hellobars, etc. But my conversion rate never went beyond 3% (actually 2.67% was my peak value). So when I saw a blogger stating that the average conversion rate … Continue reading How To Increase Your Email Signups By Over 600% Using This Cool Tactic
Arline RamirezMarch 16, 2015 By now, you’ve probably heard that Hilary Clinton – who is widely expected to run for president in 2016 – used a family email server during her stint as a US Secretary of State. The former first lady just wanted to use one device for personal and work emails, something that … Continue reading 4 Small Business Lessons From the Clinton Email Fiasco
Sarah GoligerMarch 16, 2015 You want to be one of those email marketers who sends out email that no one reads? Well, good news: It doesn’t take much effort to land your email in the dark abyss of the Archive or Spam folders. If you’re ready to cast away any possibility that your email will … Continue reading 10 Tips For Crafting A Terrible Marketing Email
VerticalResponseMarch 16, 2015 When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, … Continue reading Build Customer Trust by Sending These 6 Emails
Richard LarsonMarch 16, 2015 Press relations are not always a strong point for small businesses, since they don’t have an entire media relations department like many large companies do. However, there are some of the strengths in the area of press relations that small businesses can take advantage of. For one, press releases and media … Continue reading Marketing: 5 Easy, Actionable PR Tips for Small Businesses
Liz BrennerMarch 16, 2015 Like many working parents, I sat in front of my computer last week distressed. Another snow day with four kids off from school. How would I get anything accomplished? I thought I’d tap into my inner “productivity whiz” to make it through the day with a few more items crossed off … Continue reading Productivity Life Hacks For Work
Alex PirouzMarch 15, 2015 Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you … Continue reading 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
Joy UgiMarch 15, 2015 Something I got tired of doing recently was sending our weekly newsletter. Don’t get me wrong, the process of creating the newsletter is a thrill I wouldn’t miss out on: choosing the content from partners and industry experts, carefully combing through stock photos and creating imagery. Crafting the perfect copy for … Continue reading How We Increased our Email Engagement Rate
