Category Archives: Email Marketing

How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate

Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate

Power Up Your Email Using These 7 Data-Backed Tips [Infographic]

Louis FoongMarch 20, 2015 Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools for getting your message to interested prospects. It’s therefore worth taking a look at the data … Continue reading Power Up Your Email Using These 7 Data-Backed Tips [Infographic]

5 Tips To Create Effective Personalized Sales Emails

Jason HubbardMarch 20, 2015 Email remains the number one communication method. 87 billion emails are drafted daily around the world. Ninety-four percent of Americans regularly use email. More than half of us check our inboxes first thing in the morning. Email is one of the most effective sales communication strategies. Even more effective are personal … Continue reading 5 Tips To Create Effective Personalized Sales Emails

5 Secrets to Building an Email List for Marketing Professionals

Travis BalinasMarch 18, 2015 Building a healthy, targeted, robust email list is one marketing practice that will help your business drive long-term revenue. With a solid list, keeping in touch with your existing customers to boost your referral and repeat business becomes easy. But why stop there? Continually adding to your list is going to … Continue reading 5 Secrets to Building an Email List for Marketing Professionals