Brent PohlmanJune 9, 2015 Today, everyone spends time on their smartphone. Whether its checking email, news or our favorite social media site. When we go to share information, we talk in phrases just like everyone else. You don’t have to look any further than people saying Happy Birthday on your Facebook Page. How many people … Continue reading Make it Personal
Jill BastianJune 8, 2015 A call-to-action (CTA) is an important part of email marketing. A smart CTA gives readers clear instructions on what action you want them to take. A call-to-action button makes this desired step even more visible. For PC, tablet, or mobile users, the button is a quick way to get to the … Continue reading How To Build A Call To Action Button For Your Email
Mathilde CollinJune 8, 2015 “Is email dead or dying?” I think we’re past this silly debate now, and we can all agree that email will still exist in our lives in the mid- to long-term at least. This doesn’t mean that email won’t change in shape or usage. Quite the contrary: what makes email still … Continue reading The Coming Evolutions Of Email
Skip FreemanJune 8, 2015 Looking for an easy, yet very effective, way to differentiate yourself in a very positive way from the “competition,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a … Continue reading Timely ‘Thank You’ Note/Email Often Job Tie-Breaker
Simon JohnstonJune 8, 2015 This is going to be Legen-wait-for-it… I am not sure if the writers of How I met your Mother were deliberately drawing parallels between their key themes and email marketing, but applying the lessons from one of my all time favourite sitcoms with my work passion – email – has provided … Continue reading 6 Lessons About Email From ‘How I Met Your Mother’
Michele Karrlsson-WillisJune 6, 2015 Getting customers to opt-in to email communications is a priority for many companies as a means to increase revenue, as well as reduce costs by going paperless. For companies looking for ways to get their customers to convert from paper bills to eBilling, what better way to do so, than to … Continue reading How to Leverage Proactive Consent Emails for Successful eBilling Adoption
Olivier ChoronJune 6, 2015 Whoever said email campaigns are on their way out was sadly mistaken. The truth of the matter is you still need emails and your audience still want them. The most obvious issue you may have is that your emails are not delivering the results you expected, simply because you are not … Continue reading How to Create the Perfect Email Marketing Template
VerticalResponseJune 4, 2015 You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. But because you’re unveiling something new and possibly unfamiliar, it’s important to keep messaging clear, concise and helpful. Any announcement email should tell the customer three things: What the new product … Continue reading 3 Tips for Retailers Promoting a New Product via Email
Amir JirbandeyJune 3, 2015 Where in the world do we stand? “Where do we stand?” No matter the company size, it’s a question that all business leaders ask as a check of their performance. We compare year over year sales, web traffic and market position. The Mailjet team often helps users benchmark where their individual … Continue reading Where In the World Does Our Email Marketing Stand?
VerticalResponseJune 2, 2015 Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. Your customers are busy, and their inboxes may be inundated with messages. From company memos to promotional emails, … Continue reading 5 Ways To Get More People To Read Your Emails
