Andy FarquharsonSeptember 30, 2015 There’s a lot of content out there in sales blogging land about the automating the sales process when trying to find the next opportunity. However, the most important aspect is crafting a message that speaks to the individual. You want to make them feel like ‘Yes, this is an important issue … Continue reading 5 Steps To Personalizing Your Sales Emails At Scale
Larisa BedgoodSeptember 29, 2015 It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better time than the present to start crossing people off the shopping list, right? It makes sense why retailers are trying to get a head start as there’s billions … Continue reading Three Ways to Prepare Your Email Marketing for the Holidays
Pamela WilsonSeptember 28, 2015 Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words are absorbed, your reader sees the appearance of your email. And color is the … Continue reading 3 Ways to Create Winning Color Schemes for Your Next Email Campaign
Zach HellerSeptember 27, 2015 We talk about email marketing a lot on this blog. It’s one of the most written-about topics in our history. It’s the subject of my first book. But in searching back through old posts, I can’t find a single mention of the “Preheader”. So I came to the conclusion that this … Continue reading Preheaders: The Most Underrated Email Component
Pamela WilsonSeptember 24, 2015 It’s heartbreaking to think that people are making snap judgements about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if … Continue reading 7 Design Mistakes That Make Readers Trash Your Emails
John W HayesSeptember 24, 2015 You might think the busy holiday shopping period is still a long way off, but if you want to take your share of this massive sales opportunity ($ 53.3 billion in 2014) you better start thinking about putting your plans into action now. Email marketing is huge driver of revenues … Continue reading 5 Email Marketing Tips to Drive Holiday Marketing Profits
Daniel HristovSeptember 22, 2015 Email marketing is one of the primary methods used for lead generation by business owners and can lead to incredibly good results. However, the key to success with every online marketing campaign, including sending targeted email blasts to your loyal subscribers, is personalization. You just can’t achieve the results you desire … Continue reading Email Retargeting – The Next Generation of Email Marketing
How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. Jose Cebrian on September 21, 2015 I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many do … Continue reading Shhh. Your Email Program Should Be A Secret Weapon
Amy GuielSeptember 21, 2015 As a business owner, you know how hard it can be to bounce back from one bad customer experience. No matter how many great experiences you offer on a daily basis, it’s that one negative interaction that a customer remembers the most. It’s also the experience they’re most likely to share … Continue reading How Not to Lose a Job Candidate in Ten Days
Ben SmithSeptember 20, 2015 Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and … Continue reading Why It’s Time To Ditch Snail Mail For Good
