by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Ivana Kitanovic March 14, 2016March 14, 2016 Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings and share our experiences. In the online era of today, that bond is created through email. That’s why it’s more critical than ever to open your soul … Continue reading How to Sound More Personal in an Email
by Brandon Gains March 14, 2016 Follow @brandongainsMarch 14, 2016 The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of using product and customer data to trigger personalized email marketing campaigns. Airbnb – Behavioral email marketing example – Next Day … Continue reading 14 Behavioral Email Marketing Examples
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by VerticalResponse March 11, 2016 Follow @VR4SmallBizMarch 11, 2016 Julia Child once said, “Once you have mastered a technique, you hardly need look at a recipe again and can take off on your own.” The same can be said of mastering your small business marketing. With a strong business plan and a great marketing strategy, … Continue reading On the Menu: Email and Mobile Marketing [Infographic]
by Grant Thomas March 10, 2016 Follow @gsthomas22March 10, 2016 Email marketing if done correctly, is by far, the most effective channel for 1:1 communication with subscribers, leads, and customers. But the inbox is a competitive space and standing out can be difficult. So how can you improve email marketing and send better emails? I … Continue reading How To Improve Your Email Marketing: 5 Tips From The Experts
by Sabel Harris March 9, 2016 Follow @sabelharrisMarch 9, 2016 I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. … Continue reading 7 Elements to Get Your Cold Emails Opened
by Rupert Adam March 8, 2016 Follow @emailcenterMarch 8, 2016 When is something relevant? Marketers are all striving to have more relevant email content with their email marketing but are they getting confused between relevance and the tools to get there, segmentation and personalisation? Segmentation is the process of selecting who should get a particular … Continue reading Irrelevant vs. Relevant Email Content
by Jennifer Hanford March 7, 2016 Follow @jennghanfordMarch 7, 2016 Newsflash: Email marketing is neither dead nor dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and … Continue reading Why Email Marketing Is Essential for Business [Infographic]
by BusinessVibes March 7, 2016 Follow @businessvibesMarch 7, 2016 Influencer marketing: cash cow, or too-good-to-be-true? Probably a bit of both, if we’re honest. Influencer marketing offers the potential to leverage a huge following, securing endorsement right at the heart of your target audience. However, as the sector grows so do the people looking to take … Continue reading 7 Ways To Save Your Brand From Influencer Blackmail
