by David Kiger Follow @davidkigerSeptember 29, 2016 An on-the-go CEO may naturally feel that every moment in the day is a productive one, simply because of the constant barrage of activity, meetings and interactions. But just because someone is busy doesn’t necessarily mean he or she is being productive. Here’s a look at how some … Continue reading Tips for CEOs to Maximize Their Productivity
by Angie Geffen Follow @AngieGeffenSeptember 26, 2016 Email is changing just as quickly as the rest of the online landscape. In just the past few years, we’ve seen the growth of features like video in email, the ability of customers to text to join an email list, and even virtual reality opt-ins. As in so … Continue reading The Future of Email Marketing
by Sean Hargrave, Staff Writer, September 21, 2016 How dumb do emails claiming to be smart actually have to be until someone calls time on them? I ask because there appear to be a lot of marketing bloggers talking about pet peeves with email this week. Whether it’s mass batching of generic content, links that … Continue reading Email Marketing Is No Space For Dumb Retargetting
by Maria WachalAugust 18, 2016 If you’re looking for a tool that can help build long-term customer relationships, there is nothing better than good old email. The opportunity to reach your audience in a place people visit everyday – their inboxes – lets you convert leads into happy customers and maintain engagement. The same is … Continue reading How to Design Visually Appealing Emails
by Melanie MulvihillSeptember 18, 2016 Everyday our inboxes get cluttered with emails from businesses, friends, coworkers and the list goes on. 122 billion emails are sent every hour, so it is very important to stand out. While everyone is doing it, emailing is an important part of selling. So how do you get your email … Continue reading How to Make Your Email Stand Out
by Hana LaRockSeptember 16, 2016 Email marketing is a tough game to play. Though most people communicate through email more than any other avenue today, using email as a means of marketing is another story. This is because there are a lot of reasons why email marketing can fail. Sometimes, people aren’t interested in subscribing … Continue reading Is It Possible We’re Already In the Future of Email Marketing?
by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
by Jess Nelson, September 8, 2016 Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16. Apple did not disclose exact sales numbers, but The Wall Street Journal reports that analysts estimate that 12 million to 13 … Continue reading 7 Tips For Email Marketing On The Apple Watch
by Kristen Dunleavy Follow @KristenWritesItSeptember 10, 2016 Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof … Continue reading How to Use Customer Testimonials in Your Email Marketing
Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand. Scott Heimes on September 8, 2016 Social media has firmly cemented its place as a vital marketing tool and has evolved to be … Continue reading Email marketing in the age of social media
