by VerticalResponse Follow @VR4SmallBizSeptember 8, 2016 It’s a no-brainer — if your email subscribers don’t feel that the content you’re sending them is relevant, they aren’t going to engage with your messages. This is why list segmentation is so important. By breaking up your contact list into groups and sending targeted emails to specific subscribers, … Continue reading Create Birthday Emails That Engage Your Subscribers
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. Chad White on September 6, 2016 I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, … Continue reading 5 email marketing sound bites (and the deeper meaning behind them)
by Kristen Dunleavy Follow @KristenWritesItSeptember 2, 2016 Fall is right around the corner and the holidays will be here before you know it. Scared yet? Don’t be! New seasons mean new campaign opportunities and more ways to engage with your customers. Use these September holidays and themes to inspire your next campaign. Major September 2016 … Continue reading September 2016 Email Campaign Ideas
by Mark Simmons Follow @mixeddigitalAugust 31, 2016 When it comes to keeping up with email marketing trends, defining the ideal email strategy and increasing click through rates, you need access to the best resources to achieve the results you want. Following are 7 invaluable email marketing resources all marketers need to bookmark. 1. HubspotBy now … Continue reading 7 Invaluable Email Marketing Resources Every Marketer Needs To Bookmark Right Now
by Mylène BlinSeptember 2, 2016 Wait – what just happened? Just a few days ago, we were lying on the beach, perfecting our suntan and obsessively checking the time to ensure we’d sneak in another drink before the Happy Hour is over. Next thing we know, we’re back in the office surrounded by sad faces … Continue reading How To Reactivate Your Contact List After The Summer
by Tukan Das Follow @tdasAugust 28, 2016 No prospect is a one-channel individual. That is, they are not only using email, or Twitter, or LinkedIn, or the phone… chances are, they use all of those, and more, in their day-to-day lives. Prospects are multi-dimensional in their choice of channel and platform, jumping from a phone … Continue reading How to Combine Email, Phone, Social and Personal Connections to Engage Your Prospects
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
by Warren Knight Follow @warrenknightAugust 19, 2016 DID YOU KNOW: 74% OF MARKETERS SAY TARGETED PERSONALISATION INCREASES CUSTOMER ENGAGEMENT? Email marketing can be one of the most powerful tools when it comes to getting more sales for your small business. The biggest problem is that most small businesses do not understand how powerful it can … Continue reading Email Marketing: Personalise Your Emails To Get More Sales
