A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median benchmarks for various email metrics, … Continue reading Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR
Category Archives: Email Marketing
New World Email Marketing
The internet is a very fluid environment. Standards change, people’s perceptions change and in the last ten years of the internet, we have seen amazing growth in both technology and the engagement time. ( The amount of time people stare at their screens for, which if you are anything like me is on average 13 … Continue reading New World Email Marketing
Email marketing benchmarks 2014: how do you stack up?
26 inShare It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to … Continue reading Email marketing benchmarks 2014: how do you stack up?
5 Social Strategies You Can Repurpose for Email Marketing
Content marketing is one of the most effective ways to generate new leads for your business. But many marketers and entrepreneurs will tell you that feeding the content beast is one of the most challenging aspects of their online marketing strategy. Here are a few ways you can creatively repurpose existing content to save yourself … Continue reading 5 Social Strategies You Can Repurpose for Email Marketing
CASL’s Impact on Email Marketers
This guest post from Matt Vernhout explores the impact Canada’s anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Note from Jeanne: When I spoke at ClickZ Live Toronto last month there were a number of questions about Canada’s anti-spam legislation (CASL), which takes effect soon. … Continue reading CASL’s Impact on Email Marketers
Email marketing vs marketing automation: Know what’s best for you
Both Email Marketing and Marketing Automation aim for enhanced customer engagement in an easier and more time effect manor, but deciding which technology is right for you can be difficult as they both offer similar functions as well as results. Identifying what marketing automation and email marketing have, can make it easier to understand what each of them … Continue reading Email marketing vs marketing automation: Know what’s best for you
eTargetMedia Announces Top Tips for Successful Email Marketing Tutorial
PRWEB.COM NewswireCoconut Creek, Florida (PRWEB) June 13, 2014 eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative solutions, announced the Top 10 Tips for Successful Email Marketing tutorial, a presentation that helps marketers create powerful email marketing campaigns and increase campaign results. eTargetMedia developed the tutorial after a number of clients … Continue reading eTargetMedia Announces Top Tips for Successful Email Marketing Tutorial
Naturopathica Revitalizes its Email Strategy
There’s no magic elixir when it comes to acquiring customers via email. But skin care provider Naturopathica found radiant success among new subscribers by taking a step some marketers consider themselves too busy to take: acknowledging them. The spa supplier recently won the Best Fashion or Beauty Email Message Campaign award at the 2014 Internet … Continue reading Naturopathica Revitalizes its Email Strategy
Campaigner® Email Marketing Introduces the “Must Have Look” of the Season with New A/B Split Testing Solution
Powerful A/B Split Testing Helps Marketers Test and Optimize their Email Marketing Style LOS ANGELES, May 06, 2014 (BUSINESS WIRE) — Campaigner®, the email marketing brand of j2 Global, Inc. (nasdaqgs:JCOM), is helping email marketers sew the final embellishments on their campaign designs with new, powerful A/B split testing capabilities. A timeless, undeniable statement … Continue reading Campaigner® Email Marketing Introduces the “Must Have Look” of the Season with New A/B Split Testing Solution
Five tips for effective email marketing
Effective communication is crucial to connect to your audience, which is why email marketing plays such a vital role in any online marketing strategy. One of the best ways to create top quality emails or newsletters is to use a mass email solution that gives you maximum control and flexibility over your newsletter as well … Continue reading Five tips for effective email marketing
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