Many people come online for the sole purpose of seeking out a way to earn an income online? Can it be done, seriously? Of course it can. Thousands of people are doing just that. You can find lots of tutorials out there (free and paid) that give you the nuts and bolts about earning an … Continue reading Earning An Income Online The Smart Way.
Category Archives: Email Marketing
5 Email Marketing Apps to Help You Stay Connected
Welcome to the first in a series of articles in which I play the role of “App Guinea Pig” by testing out some of the apps found here at GetApp. The full disclosure: I’m starting a website of my own and I’m paying my own money for these apps (or, more often, opting in on … Continue reading 5 Email Marketing Apps to Help You Stay Connected
10 commandments that will transform your email marketing efforts forever
To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert at it. The same philosophy applies to most things in life, including email marketing. Email marketing is probably the most scientific part of marketing, where every single aspect of the communication … Continue reading 10 commandments that will transform your email marketing efforts forever
3 Tactics to Graduate Your Email Marketing to the Next Level
Email marketing is far from dead and remains one of the most valuable and cost-effective marketing channels available to marketers. But many companies are no longer seeing results, having never graduated from entry-level email programs and tactics they started with years ago. The Direct Marketing Association cites email marketing as having an ROI of 4,300%. … Continue reading 3 Tactics to Graduate Your Email Marketing to the Next Level
How do marketers manage their mobile email channel effectively?
ore than half (52%) of 18-34 year-olds have clicked through to a website from a mobile email, so it’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices. This stat comes from all the way back in 2012. Since then different studies by different companies have revealed similar … Continue reading How do marketers manage their mobile email channel effectively?
10 Amazing Email Marketing Statistics For 2014
We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated. But there are still skeptics – and … Continue reading 10 Amazing Email Marketing Statistics For 2014
Seven basic email marketing metrics you should be tracking
Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some … Continue reading Seven basic email marketing metrics you should be tracking
5 Email Marketing Calls-to-Action That Drive Website Traffic
Every single email that you send out should have several CTAs that are designed to drive the reader back to your website. With so many businesses using email marketing to attract and nurture leads it is important to steer away from the generic “click here” or “buy now” CTAs that can be found in nearly … Continue reading 5 Email Marketing Calls-to-Action That Drive Website Traffic
Email Marketing Study: For More Clicks, Use Fewer Words
Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. One takeaway: Brevity rules. Before you send out your next marketing email, you may want to make it as short and sweet as possible. That’s according to a new survey of more than 1,000 email users … Continue reading Email Marketing Study: For More Clicks, Use Fewer Words
Business Surgery: Email marketing mistakes to avoid
Email marketing is part and parcel of most companies’ marketing strategy. It is a much cheaper way to keep in touch with existing customers and potentially gather new ones. It is measureable so you can monitor its return and check its effectiveness, whether you’re using it to bring in new enquiries and leads, drive … Continue reading Business Surgery: Email marketing mistakes to avoid
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