Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. Email marketing and social media both have seen great growth in the past few years, and they can … Continue reading Email Marketing Vs Social Media
You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a … Continue reading One Change That Dramatically Improved B2B Marketing Results
Something as basic as a powerful subject line can help increase opens, clicks and ultimately conversion rates. Selecting the right subject line is all about focusing on what pops out for your customers, which involves testing and optimization to get it right. Below is a list of helpful tips designed to help you craft subject … Continue reading Creating Subject Lines That Rule In Dog Days of Summer
Subscribers change over time. Their needs change. Their interests change. Their goals change. And change can be very dramatic from year to year and season to season. So even if your email program has a great onboarding program where you learn about subscribers’ preferences, it’s not enough. Analyzing subscriber behavior can give you valuable insights … Continue reading Four Keys To Improved Subscriber Journey With Progressive Profiling
There has been a flurry of communication tools in the last 10 years for Brands. They can communicate with you over Facebook, Twitter & their owned websites along with tons of other digital aspects. For many, email gets lost in this communication strategy. For them, Email Marketing is not as effective as it used to … Continue reading 6 Tactics to Boost Your Email Marketing
Native ads are hot! This controversial yet ultra-effective tactic of blending content, advertisement, and placement is heading straight for consumers’ inboxes. With a firm hold on the social channel, native ads are quickly making their way to the email channel where they are a natural fit for mobile newsletter formats. Despite the initial success of … Continue reading Native Variables For An Email Home
Is it time to go back to email for engagement? Before social media there was email. Email evolved from the early 1990′s to the early 2000′s. It was a great way to get people connected. People measured their engagement by the number of emails they received. Do you kind of remember that. It’s actually kind … Continue reading Email – Are You Serious? I Thought That Was Going Away Soon.
I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most … Continue reading Morning Press Release Distribution Just Makes Sense
As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives your mobile customers a shopping experience that approaches the desktop shopping experience. In the 2014 holiday season, your customers are even more likely to read email, click on offers, redeem coupons, browse … Continue reading Make Sure Mobile Factors Into Your Holiday Email Marketing
By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a … Continue reading Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers
