Susan Gilbert — March 28, 2018 Follow @SusanGilbert — March 28, 2018 How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates important points, … Continue reading How Visual Content Can Improve Your Email Marketing
Contributor Len Shneyder settles the question once and for all. Len Shneyder on March 22, 2018 at 12:10 pm To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on … Continue reading B2B emails: To HTML or not to HTML?
Jim Anthony — March 16, 2018 Follow @JimSoMark — March 16, 2018 So here’s the deal. Your emails may not even be getting to the junk folder! If they get to a junk or spam folder, they would at least be marked as “delivered” in your marketing platform. If you’re not careful, many of your … Continue reading Understanding Your Email Sender Reputation
Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more. Amy Gesenhues on March 14, 2018 According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for … Continue reading Email marketing report: Email volume was up 18% in 2017
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
Richard Howe — February 21, 2018 — February 21, 2018 Maialisa / Pixabay If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. It is of course extremely easy … Continue reading 11 Reasons Why Email Marketing Matters
Erika Montgomery — February 9, 2018 Follow @PublicityErika — February 9, 2018 Keep reading to earn how to increase your email marketing results! Building brand awareness is one of the biggest challenges for small businesses and startups. They often don’t have the means and channels big business have at their disposition and can’t afford to … Continue reading How to Use Email Marketing to Boost Brand Awareness
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Renzo Costarella — February 6, 2018 — February 6, 2018 strecosa / Pixabay Regardless how successful or experienced you are, you can always learn new skills. Most people tend to focus on skills that are marketable. Meaning they can use them to trade time for money. Things like software development, content marketing, and design are … Continue reading 5 Skills You Need to Master if You Want to Excel in Business and in Life
Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers
