What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018. Scott Heimes on January 26, 2018 The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means … Continue reading 5 email marketing trends to watch in 2018
Kristen Dunleavy — January 11, 2018 Follow @KristenWritesIt — January 11, 2018 Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting … Continue reading How to Leverage the 6 Principles of Persuasion in Your Email Marketing
Brooke B. Sellas — January 5, 2018 Follow @madSMscientist — January 5, 2018 If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a … Continue reading Email Marketing and Social Media: How To Combine Your Efforts In 2018
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel. Todd Saunders on December 19, 2017 I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good … Continue reading Supercharge your email marketing with Google AdWords
Todd Kunsman — December 16, 2017 Follow @OhSoFreshMusic — December 16, 2017 Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, … Continue reading 5 Employee Advocacy Mistakes Your Company Should Avoid
Patrick Whatman — November 29, 2017 Follow @mrwhatman — November 29, 2017 Are you brand new to Google Alerts? If so, that’s incredible. You’ve somehow managed to avoid one of the most popular free business tools on the web. It’s never too late to get started. And you’ve chosen a good tool to sink your … Continue reading How to Set Up Google Alerts and Go Even Further
Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral
Kristen Dunleavy — November 8, 2017 Follow @KristenWritesIt — November 8, 2017 We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not) devices held in the hands … Continue reading 5 Ways to Add Magic to Your Email Marketing
Karen Cordaway — November 3, 2017 There are many ways to improve productivity. Feuling your energy helps. You can power nap, power walk or even consume a power bar but I’m going to focus on other tips. Process efficiency also helps improve productivity. It can indirectly benefit your bank account too. Here are some ideas … Continue reading 4 Tips to Improve Productivity and Boost Your Bottom Line
Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
