by Jordie van Rijn, October 3, 2014, What will email marketers be doing next to evolve their email programs? According to the 2014 Forrester Wave Email Marketing Vendors report, the strategies that attract the most interest are those not yet in use by enterprise e-mail senders, but on their wish list: 1. Micro-segmentation … Continue reading Micro Segmentation Tops Email Marketers’ Wish Lists
Category Archives: Email Marketing
3 Seriously Undervalued Email Marketing Strategies
Great advice usually isn’t sexy. Ask some of the world’s most successful entrepreneurs about the best advice they ever received and they’ll say things like: “Make your own luck.” “Say no to almost everything.” “Invest in relationships.” It’s great advice – profound even – but not exactly sexy. You were hoping they’d say something mind-blowing, … Continue reading 3 Seriously Undervalued Email Marketing Strategies
Why Customer Support Email Should Be Considered Sacred
How do you build customer relationships in today’s high-tech marketplace? I hate to say it, but… You’re running out of options. Customers are casually dating competitors while we are constantly learning what makes them happy and trying to speak their language. Email is one of the few fertile grounds you have left for building customer … Continue reading Why Customer Support Email Should Be Considered Sacred
11 Great Email Marketing Solutions
What is your favorite email marketing solution right now? What is the reason you chose it over similar services? 1. StreamSend I like making everything into one simple stream — my brain hurts when I have to juggle too many platforms. StreamSend understands that and combines my need for having a social media component with my email … Continue reading 11 Great Email Marketing Solutions
How to Have a Happy and Engaged Email List [Video]
This may sound simple, but the best way to have a happy and engaged email list is to make sure the people on your list want to hear from you. Treat your contacts with respect and ask for their permission before sending any communication. Asking for their consent is essential for gaining trust and ensuring … Continue reading How to Have a Happy and Engaged Email List [Video]
Return Path Awarded New Patent to Use Data to Measure Inbox Placement
Adotas, Wednesday, October 1, 2014 Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine … Continue reading Return Path Awarded New Patent to Use Data to Measure Inbox Placement
What Is Marketing Automation?
Marketing is not a fancy new term for email marketing. It is a suite of tools that enable modern marketing practices to improve the customer experience and potential for revenue. We like to think of marketing automation as the competitive advantage that all online businesses need to add to their arsenal. What it Usually consists … Continue reading What Is Marketing Automation?
Beyond Open Rates: Reaching People Who Don’t Click
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
The Challenges of Account Planning in Word, PowerPoint or Excel
One of the biggest complaints about account planning is that it takes too much effort. So, it’s no wonder that nearly half of companies see it as an area for improvement (CSO Insights). For starters, many are still using Word, PowerPoint and Excel to design and “execute” their strategic account planning, and frankly it’s like … Continue reading The Challenges of Account Planning in Word, PowerPoint or Excel
Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace
by George Bilbrey, September 30, 2014, It’s tempting to view the most recent statistics on global inbox placement — which show 17% of legitimate messages failing to reach the inbox — as a sign that marketers are complacent about deliverability, or that they aren’t doing much to fix it. That view is wrong. A better-informed … Continue reading Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace
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