By Scott Barnett, Published October 8, 2014 We speak with a lot of small business owners about Bizyhood, and their first question is typically “How many eyeballs are on your site?” Their interest is to gauge how big an audience they will attract if they advertise with us. The thing is, we never talk about … Continue reading After Advertising… Comes Engagement
By Jennifer Hyman Sutton, Published October 7, 2014 Tackling our inboxes has become a daunting task. First off, it seems impossible to keep up with the flood of incoming messages (check out our recent blog post on how to try and address that problem with your team). But the more intimidating part comes after an … Continue reading Stop Overthinking Your Email
Building and sustaining an e mail advertising strategy can guide any corporation reach more prospects and make extra sells. A large number of e-mail marketers use e-mail lists to gain clients, but many do not succeed for a single commonplace reason; failure to send extremely targeted email to their list. Here are a few points … Continue reading Using E mail Advertising and marketing to get Alot more Sales
By Prialto, Published October 6, 2014 Your email signature may be the last thing on your mind when sending out sales letters, yet it is actually one of the most cost-effective marketing tools at your disposal. A well-written email signature can increase the response rate and client interaction with your business by adding valuable information, … Continue reading Best Practices For Email Signatures
By Tony Popowski, Published October 6, 2014 So here it is! The second half of press release writing blog has arrived. The first was released earlier, and focuses more on the steps you should take before and while you write your press release. Instead, this is all about the tips I’ve found—both on my own … Continue reading 5 Tips Before You Send Your Press Release (Part 2 of 2)
October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In honor of Small Business Month, we’ve also compiled some of our favorite success stories from small businesses in Canada. These businesses have achieved impressive … Continue reading 4 Email Marketing Tips From Successful Canadian Business Owners
Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results. Daniel Faggella on October 6, 2014 No matter how good your product or service is, the key to a strong business is to attract new customers and keep current customers coming back. Email … Continue reading How To Turn Prospect Priorities Into Email Sales Ammunition
Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out … Continue reading Tips For Testing and Optimizing Email Subject Lines
Forbes, Thursday, October 2, 2014 Email campaigns are the mainstay of sales and marketing practitioners everywhere and there is a growing demand for highly flexible email campaign solutions that don’t cost what the “enterprise class” solution do. One vendor trying to make a dent in the market dominated by big companies like ExactTarget and Responsys … Continue reading Iterable Offers Email Campaign Tools For a Lower Price
Lara O’Reilly Oct. 3, 2014 US consumers are more happy to read marketing emails than ever before. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” ForresterForrester research found US consumers are becoming … Continue reading Consumers Are More Willing to Read Marketing Emails: Forrester
