Direct Marketing News, Wednesday, October 29, 2014 As Google’s new Inbox email app hits beta, marketers are exploring what the new inbox organization tool will mean for their strategies. Various email marketing executives spoke with Direct Marketing News about the new product and revealed that they are impressed with the new platform. Most of the … Continue reading Marketers Look Forward to Google Inbox
Category Archives: Email Marketing
10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever
By Lili Boev, Published October 31, 2014 Welcome to part one of a two-part series providing tips to get the most out of email marketing throughout Black Friday and Cyber Monday. How many shopping days are there left till Christmas? Answer: Two. Black Friday this year falls on November 28th and Cyber Monday on December … Continue reading 10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever
Email Skills Alone Won’t Get You a Marketing Job: Report
Direct Marketing News, Wednesday, October 29, 2014 Having skills in email alone is not that valued when it comes to hunting for a marketing job. In fact, according to a new report from Forrester Consulting and Oracle, only 6 percent of marketing decision markers ranked email marketing as the most important skill they look for … Continue reading Email Skills Alone Won’t Get You a Marketing Job: Report
10 Email Marketing Metrics
By Heather Seitz, Published October 31, 2014 There are a LOT of questions about email marketing metrics, trends, and overall “how to improve” your email program. So let’s take a moment to look at 10 Important Email Marketing Metrics that you need to be paying careful attention to: Deliverability Metrics Let’s start by looking at deliverability … Continue reading 10 Email Marketing Metrics
Can You See The Email Forest — Or Are You Distracted By The Trees?
by Loren McDonald, October 31, 2014 Google has done it again. Inbox, the newest iteration of Gmail (still in invite-only stage at this writing), promises to revolutionize the inbox (again) and has email marketers worrying about how to respond (again). And, here I am (again), asking email marketers not to get sidetracked by day-to-day distractions … Continue reading Can You See The Email Forest — Or Are You Distracted By The Trees?
Ad Retargeting: It’s About Context, Relevance & Value
By Chris Horton, Published October 30, 2014 The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only … Continue reading Ad Retargeting: It’s About Context, Relevance & Value
How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas
By Sarah Greesonbach, Published October 30, 2014 Part of the challenge of B2B sales and lead generation is that sometimes the right solution doesn’t work the first time you try it. When a roadblock appears, you need to troubleshoot the root of the problem so that you don’t inadvertently dismiss a valuable tool or … Continue reading How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas
How Data Leads To Better Personalization
By Natalie Issa, Published October 29, 2014 What do companies like Netflix and Amazon have in common? They understand the power of data-driven personalization. These companies know that customers have come to expect relevant, tailored experiences, and that delivering on this brings increased customer acquisition and loyalty. Take Co-operative Travel as an example. The … Continue reading How Data Leads To Better Personalization
7 DIY Lead Generation Tools Every Business Should Use
By Bob Hutchins, Published October 28, 2014 “Lead generation” is the kind of term that makes marketers light up… … and everyone else’s eyes glaze over. If you have a passionate, talented sales and marketing person on your team, then you can probably disregard this post. They’ve likely got you covered. But, if you’re like … Continue reading 7 DIY Lead Generation Tools Every Business Should Use
5 Voicemail Tips Every Sales Development Rep Should Be Using
By Megan Toohey, Published October 28, 2014 Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Instead of being dejected when you don’t get an answer, … Continue reading 5 Voicemail Tips Every Sales Development Rep Should Be Using
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