By Susan Poirier, Published October 27, 2014 Successful relationships are launched with open and honest communications generating not only trust but a comfortable safety zone for conversation. You can’t build a foundation with silence or filtered information. It doesn’t work. Of course you don’t want to harm feelings or be politically incorrect but if you … Continue reading Tips To Successful Communications
By Mike Parry, Published October 26, 2014 Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot … Continue reading Your Pace or Mine? The Art of Email Frequency and Timing
By Andres Serrano, Published October 25, 2014 Tips and checklist for holiday marketing With the advent of the holiday season upon us, we thought we’d present you with an early present. Our top tips will help make it nice and easy for you to make it nice and easy for your customers to spend more … Continue reading The Email Marketing Christmas Wishlist
By Trent Dyrsmid, Published October 24, 2014 I have owned professional services businesses for my entire career as an entrepreneur and there is one thing that I know for sure: if you don’t create systems and processes to maximize your team’s efficiency, you will struggle to be profitable. And if you struggle to generate profits, … Continue reading Automation Isn’t Just For Marketing: Secrets For Professional Services Companies
By Christopher M. Litster, Published October 24, 2014 You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the … Continue reading What Google Inbox Means For Small Business Marketing
By Rosalyn Lemieux, Published October 23, 2014 Customers are constantly bombarded with email marketing messages. Think about how many you get. You’re a customer too, after all. How many do you open? How many cause you to hit unsubscribe or delete on a weekly basis? Probably a fair few. We all do. Otherwise our inboxes … Continue reading Why Customers Ignore Marketing Emails
The New York Daily News, Wednesday, October 22, 2014 BY Ken Lovett, NEW YORK DAILY NEWS Tuesday, October 21, 2014 Gov. Cuomo’s publisher is marketing his book to his political backers with help from his campaign. HarperCollins sent out an email Tuesday to Cuomo donors and supporters promoting the book. And it may have worked. … Continue reading HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List
Destination CRM, Thursday, October 23, 2014 eTrigue, a provider of cloud-based marketing automation, has expanded the VisitIQ ecosystem to include built-in support for additional email service providers in the VisitIQ IQ Link builder. These added providers include Bronto, dotmailer, Emma, Mad Mimi, VerticalResponse, Mailchimp, Constant Contact, and many others. VisitIQ helps marketers target prospects by … Continue reading eTrigue Expands Partnerships With Email Companies
by Mark Klein, Oct 22, 2014 According to one survey, in America we spend more time on our smartphones than we do eating. Most of that time is spent checking email. Websites and mail templates are busily being optimized for viewing on mobile devices. With the rise of mobile communications, we are in the midst … Continue reading Mobile Messages: Email, Text Or In-App?
By Zach Heller, Published October 22, 2014 Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule … Continue reading Break The Rules – Part 1
