Dave BrockFebruary 2, 2015 I wish I were smart enough to make up these stories. Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). I did highlight the spelling errors. … Continue reading Powerful Email Marketing
Category Archives: Email Marketing
Update Neglected Email Data with 5 Easy Steps for List Cleaning
Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect … Continue reading Update Neglected Email Data with 5 Easy Steps for List Cleaning
5 Simple Strategies for Growing Your Email List
Laura NollFebruary 2, 2015 Your email list is quite possibly your most valuable connection to your audience. If maintained well, the natural growth of your list can help you to make trusted, honest connections with users that truly want to receive your content. Organic growth can take quite a bit of time — but there … Continue reading 5 Simple Strategies for Growing Your Email List
Too Old? Too Young? Prevent Age Discrimination From Sinking Your Resume
Amanda ClarkFebruary 2, 2015 Everyone knows that age discrimination in employment is illegal, but that doesn’t mean that it never happens. Sometimes the information that job seekers provide can unintentionally lead to discrimination. While many people think that age keeps older adults from landing jobs, it can also affect young adults. To level the playing … Continue reading Too Old? Too Young? Prevent Age Discrimination From Sinking Your Resume
Why You Must Consider Mobile In Your Email Marketing
Jessica MehringFebruary 2, 2015 Mobile matters. Want proof? Check out these stats: Eight percent of users report reading email on mobile devices. (HubSpot) Nearly half of emails are opened on smartphones and tablets—a 500 percent increase in four years. (Litmus) Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 … Continue reading Why You Must Consider Mobile In Your Email Marketing
5 of the Easiest Ways To Double Your Network
Sabel HarrisJanuary 31, 2015 There was a study done in the 70’s that involved the best place to sit at a table in order to communicate with as many people as possible. One would assume that this study would also depend on a person’s personality traits — if they were introverts or extroverts or even … Continue reading 5 of the Easiest Ways To Double Your Network
Make Your Enterprise Social Investment A Slam Dunk
Savannah MitchellJanuary 31, 2015 Picture your high school basketball court. Conference and sectional titles from years ago hang proudly, even if a little discolored from too many years in the gym. The glossy floor mirrors bright lights that are ready to radiate heat over each passionate player and hysterical fan. The band breathes life into … Continue reading Make Your Enterprise Social Investment A Slam Dunk
Email Marketing Explained By My 5-Year-Old
Tammy Kahn FennellJanuary 31, 2015 Recently, the word “engineer” came up while I was driving in the car with my 5-year-old son. I asked him what an engineer is and from the rear view mirror I could see him thinking for a second. Then he said confidently: “An engineer fixes problems that need to be … Continue reading Email Marketing Explained By My 5-Year-Old
How to Write Better Emails and Make Them Work for You
Alex StrikeJanuary 30, 2015 Emailing is perhaps the most effective way to communicate in the workplace. It certainly is the quickest and easiest. However, emailing will only be successful if you treat it as a proper form of business communication. Let’s take a moment to consider what will (and won’t) produce results when sending an … Continue reading How to Write Better Emails and Make Them Work for You
Your Guide To Email Design
Lisa FurgisonJanuary 29, 2015 When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed … Continue reading Your Guide To Email Design
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