There’s been a lot of talk about email fatigue lately, but is this fear overblown? Columnist Tom Sather thinks so, and he has the data to prove it. Tom Sather on February 4, 2015 Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through … Continue reading What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
Kylie Jane WakefieldFebruary 4, 2015 Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? According to the National Retail Federation, the … Continue reading 14 Sweet Valentine’s Day Email Subject Lines And 3 Ways To Spice Up Your Emails
Jimmy DalyFebruary 4, 2015 “Your order has shipped!” Don’t you love receiving those emails? I bet you open emails like that. I bet you click also. And I bet you even save them for reference. Email marketers: Is a light bulb going off? Instead of queuing up yet another promotional email blast, why not optimize … Continue reading How to Send a Great Shipping Confirmation Email, Courtesy of Zazzle
Taylor NelsonFebruary 4, 2015 Email Marketing Isn’t Dead. The average office employee receives about 80 emails per day, and it’s expected there will be more than 4.9 billion email accounts by 2017. With that kind of volume it’s suffice to say that email is a communication and marketing tool with great potential. However, in recent … Continue reading Email Marketing: 5 Benefits And 10 Success-Driving Tips
Miranda PaquetFebruary 4, 2015 Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details. … Continue reading How To Interpret Your Email Marketing Results (Without Spending All Day Doing It)
Renee ShupeFebruary 4, 2015 Success! You’ve written and email and your subscriber has opened it. In most cases the most difficult part is to get people to simply open your email. However, once they have your message open it’s also important to make sure they read enough of it to follow through on your call … Continue reading How to Get Your Subscribers to Read Your Emails
Email is perhaps the most effective channel marketers have in their arsenal to engage and convert their target audiences. Consumers who are marketed to through email spend 138 percent more than those who don’t receive email offers. But not all marketing emails are created equal. Users are bombarded with hundreds of emails a day. Twenty-one … Continue reading 5 Free And Responsive Email Templates
Sudeep BanerjeeFebruary 3, 2015 Latest digital marketing reports extracted from a survey undertaken in the year 2014, suggest email marketing to be the best channel to extract the maximum rate of interest. Here is what the experts suggest to be the current email marketing scenario: With email marketing ranking first among the list of ROI … Continue reading 11 Tips To Make Your Email Marketing Successful This Year
Brian BasilicoFebruary 3, 2015 Do You Ever Sleep? I get this question all the time … “When do you sleep? You are everywhere!” I do get around a bit; between speeches, masterminds and networking, I attend upwards of 20 events per month. I am constantly posting on Facebook, LinkedIn, Twitter, Pinterest and Google+ about all … Continue reading Real Life with Virtual Assistants… Why You Need One (or More)?
David AndersenFebruary 2, 2015 The first few months of the year are usually considered a bit of a depressing time. It’s dark, cold and gloomy outside, and most of us would rather just stay indoors until Spring arrives. For email marketers, it can be challenging to find the right approach for kicking off the new … Continue reading 3 Ways You Can Re-engage Your Customers Through Email Content
