Tom Wozniak — February 15, 2019 Follow @tomwozniak — February 15, 2019 Most successful email marketers are focused on continuously optimizing their campaigns. This often involves regular testing of subject lines, email design, call-to-action copy, personalization, and other aspects of the visible email itself. But, one of the most important keys to a campaign’s success … Continue reading 3 Tips to Improve Email Deliverability
Category Archives: Email Marketing Tools
8 Ways to Make Your Email More Engaging
Roman Kniahynyckyj — January 25, 2019 Follow @kniahynyckyj — January 25, 2019 A marketing email is vastly different than the emails you send your family or your friends. You’re not just sharing information; you’re actively trying to drive engagement to support your business — all without being too dull or too pushy. If that sounds … Continue reading 8 Ways to Make Your Email More Engaging
12 Powerful Email Writing Tips to Make Your E-mails Stand Out
Josh Carlyle — December 24, 2018 — December 24, 2018 Emails are still the prevalent form of communication for salespeople. As much as 50% of customers also prefer to receive offers via email. A recent survey by Edison Software revealed, however, that 74% of customers find themselves overwhelmed by the email overload. These people also … Continue reading 12 Powerful Email Writing Tips to Make Your E-mails Stand Out
Things to Consider When Selecting an Email Service Provider
Kevin George — December 13, 2018 Follow @imkevin_monk — December 13, 2018 JuralMin / Pixabay Email marketing is the bread winner for most marketers as it draws the most ROI compared to other marketing channels. With most brands implementing inbound methodology, marketers are choosing email marketing as the best way to build trust and increase … Continue reading Things to Consider When Selecting an Email Service Provider
The Growing Importance of Welcome Emails [Infographic]
Stacey Rudolph — November 1, 2018 — November 1, 2018 Didn’t think welcome emails are important? Think again. According to Invespcro, welcome emails are so important that they result in four times more open rates and five times more clicks. Clearly, welcome emails are critical messages sent to your subscribers to usher them to your … Continue reading The Growing Importance of Welcome Emails [Infographic]
The 10 Commandments of Responsive Email
Mike Parry — November 2, 2018 — November 2, 2018 James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going … Continue reading The 10 Commandments of Responsive Email
Email Marketers Can Have a Vacation Too!
Kevin George — September 24, 2018 Follow @imkevin_monk — September 24, 2018 Are you a business owner actively utilizing emails in the marketing strategy? I am pretty sure you dread the thought of your email marketer or campaign manager going on a vacation. On the other side, if you are an email marketer, you are … Continue reading Email Marketers Can Have a Vacation Too!
5 High Performing Email Marketing Strategies for Financial Services
Jill Bastian — September 16, 2018 — September 16, 2018 It’s tough to create compelling and engaging emails if you’re a marketer in financial services. Getting copy approved by legal or compliance can be an adventure, and your audience may be intimidated or overwhelmed by your offers. Plus, 30% of Americans say they are stressed … Continue reading 5 High Performing Email Marketing Strategies for Financial Services
Triggered: Tips to Get Started with Automated Email
Nicole Riley — August 22, 2018 — August 22, 2018 ribkhan / Pixabay Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive … Continue reading Triggered: Tips to Get Started with Automated Email
For The Love Of Email: Trusted Old Channel Ranks First In Survey
For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey
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