Mitch Transue September 1, 2021 To be successful, a cold email has to be short, powerful, and attention grabbing. To accomplish this, each part of this message plays a crucial role in introducing yourself and your business to your potential customers. Creating a successful introduction email is even more important when you are cold email … Continue reading Create Successful Intro Emails for Cold Prospecting Campaigns
Category Archives: Email Marketing Tools
How Apple’s Mail Privacy Changes Impact Email Marketing
Jake Link July 20, 2021 You might have heard about Apple’s upcoming Mail Privacy changes and how they’ll impact email marketing. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss … Continue reading How Apple’s Mail Privacy Changes Impact Email Marketing
The Elements of an Effective Prospecting Email
Brad Beutler July 18, 2021 Emails, especially when we’re on the receiving end, can seem like throwaways. We scroll through quickly just to move them from an unread to a read, or immediately trash without reading. Or, we ignore them altogether and pretend they never happened. We all have that one friend with the anxiety-inducing … Continue reading The Elements of an Effective Prospecting Email
How to Run a Successful Phishing Email Test for Your Employees
Nick Brown June 17, 2021 Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. We’ve all been stuck at home carrying out jobs that we would normally do in the office, and with the pandemic forcing businesses to completely … Continue reading How to Run a Successful Phishing Email Test for Your Employees
Email Coding 101
Mike Parry May 24, 2021 It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has code email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, … Continue reading Email Coding 101
Essential Security Guide For Your Email Marketing Campaign
Stella Lincoln April 16, 2021 76% of the consumers today buy products and services online because of the email marketing campaign. This inexpensive tool is efficient enough to drive significant ROI as it increases the chances of customer retention and generates great leads and conversions. 80% of marketers today believe that emails are among the … Continue reading Essential Security Guide For Your Email Marketing Campaign
Crafted Welcome Emails Propel Your Click-Through Rate
Shannan L. Seely January 5, 2021 Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve email open rates without pouring more $ $ into … Continue reading Crafted Welcome Emails Propel Your Click-Through Rate
7 Unique Ways Instagram and Email Marketing Work Together
Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together
How Does AI Impact Email Marketing and Programmatic Email Advertising?
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
Email and Social Media Marketing Ideas for Consulting
Sarah Bricker Hunt September 30, 2020 You already know that email and social media marketing are goldmines for driving new leads and building your consultancy brand. But how, exactly, should you approach email and social media marketing campaigns? There is a sea of advice to be found online for digital marketing, but much of the … Continue reading Email and Social Media Marketing Ideas for Consulting
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