Eva Webster June 19, 2020 With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. What does this mean for your email marketing campaigns? What … Continue reading More People Are Opening Email During Covid – What Does That Mean For You?
Category Archives: Email Marketing Tips
5 Quick Tips for Segmenting Your Email List
Jared Atchison — June 3, 2020 Small business owners, bloggers, and giant corporations all use email marketing to stay in touch with their customers and prospects. There’s a good reason that all of these people with very different marketing goals all benefit from the use of email. Simply put, email allows you to create targeted … Continue reading 5 Quick Tips for Segmenting Your Email List
How to Write Persuasive Follow Up Emails to Drive Replies
Jeff Previte — May 6, 2020 Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. Depending on the size of your average deal, you … Continue reading How to Write Persuasive Follow Up Emails to Drive Replies
The B2B Comfort Zone: Email Is Still Best For Sending Content
The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital. Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content
How SMEs Can Leverage Email Marketing In 2020
Stella Lincoln — January 17, 2020 Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing. Often, small business owners assume that email marketing is not practical for their businesses.However, email marketing is frequently cited as the most … Continue reading How SMEs Can Leverage Email Marketing In 2020
15 Non-Negotiable Email Marketing Best Practices
Mary Lister — January 9, 2020 A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at … Continue reading 15 Non-Negotiable Email Marketing Best Practices
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Jennifer Cannon on December 23, 2019 at 10:16 am As we come to the close of a decade of unprecedented, rapid technological innovation for modern … Continue reading A geek’s guide to managing your email list in 2020
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others
5 Email Marketing Resolutions for 2020
Tom Wozniak — December 16, 2019 Follow @tomwozniak The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend shopping bonanza. They will continue through the next … Continue reading 5 Email Marketing Resolutions for 2020
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019 Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential
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