Melanie Green October 29, 2020 An email marketing strategy starts with an email sent by a company to a specific list of customers or clients. A good email marketing strategy will generate a number of customers, engage with your list, and help you generate more leads and sales. One of the biggest advantages of email … Continue reading How to Write an Email Marketing Campaign
Category Archives: Email Marketing Tips
Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started
Nicole Krug October 17, 2020 A successful email campaign starts with a great subject line. The best subject lines are often descriptive or personal, giving the reader a reason to read the rest of your content. But capturing the attention of your subscribers is easier said than done. If you’re struggling with low email open … Continue reading Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started
How to Decorate an Email Template for the Holidays
River Cartie October 10, 2020 I can hear it now, “decorate what?” I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template. Decorating is just another way of saying designing, or in this case, using the … Continue reading How to Decorate an Email Template for the Holidays
Email Marketing Trends & Stats to Know for 2021
Larisa Bedgood October 5, 2020 Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes … Continue reading Email Marketing Trends & Stats to Know for 2021
The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges
Ioana Dulcu September 23, 2020 As 2020 draws to a close, digital publishers look toward the future to find more effective tactics to overcome their challenges. Email is a strategic tool for content publishers. Unlike search and social media, the content gets into the hands of decision-makers. One of the digital marketing strategies that hold … Continue reading The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges
The 15 Best Free Email Subject Line Generators and Testers
Baylor Cherry September 12, 2020 Every second, there are nearly 3,000,000 emails sent. Today’s inboxes fill up rather quickly, and consumers are becoming more and more picky about which emails they open and which they simply send to trash. As marketers, we know that email marketing is a huge component of attracting leads and prospecting … Continue reading The 15 Best Free Email Subject Line Generators and Testers
Is There a Best Time to Send an Email?
Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email?
The Research Behind Effective Email Send Times
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
20 of the Best Email Blast Tips to Build Brand Recognition
Rob Steffens August 6, 2020 With all of the online marketing methods available – from blogging, to social media, landing pages, and more – email marketing is still one of the most effective ways to reach out to prospects. Yet, email is a complex beast. It’s a staple of digital marketing, but it’s not as … Continue reading 20 of the Best Email Blast Tips to Build Brand Recognition
How to Create an Irresistible Email Headline
Jared Atchison July 10, 2020 Do you want to improve the effectiveness of your email marketing campaign? If you’re having trouble generating conversions and sales through email, despite your growing lead list, it’s time to assess your situation and see where you can improve. The logical starting point is your email subject line. When a … Continue reading How to Create an Irresistible Email Headline
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