by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
Category Archives: Email Marketing Optimization
How to Improve a Direct Mail Campaign and Win the Game of Thrones [Infographic]
by Scott Taylor June 23, 2016 Follow @scottthegreat1June 23, 2016 With the average attention span now officially shorter than that of a goldfish; breaking through the noise and marketing to your intended target audience has never been harder. There’s more competition than ever before, less time to communicate your message than before and more ways … Continue reading How to Improve a Direct Mail Campaign and Win the Game of Thrones [Infographic]
How to reduce the risk of getting email blacklisted
How do you avoid getting on the dreaded blacklist? There’s no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes. Scott Heimes on June 23, 2016 at 10:20 am Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances … Continue reading How to reduce the risk of getting email blacklisted
How Email Is Turning Lookers Into Bookers
by Sean Hargrave, , Staff Writer, June 15, 2016 Lots of brands are getting used to segmenting customers according to their activity and purchasing history because it just makes sense to use data about where they are in a sales funnel, in order to inform the next marketing message they should be exposed to. But … Continue reading How Email Is Turning Lookers Into Bookers
TLS: Is The Google Mail Padlock Hurting Your Email Marketing?
by Mike Parry June 15, 2016June 15, 2016 What is TLS and how is it going to affect my email marketing or why has Google put a big broken padlock next to my email? These are questions on many a marketers lips right now, well the second one is, the first one is only ever … Continue reading TLS: Is The Google Mail Padlock Hurting Your Email Marketing?
5 strategies to convert your readers into email subscribers
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads. Daniel Faggella on June 13, 2016 In the age of information marketing, email is widely considered the most effective medium to generate revenue, converting better than social … Continue reading 5 strategies to convert your readers into email subscribers
(So-Called) Email Best Practices
by Janna Hartley June 10, 2016June 10, 2016 Emails with personalized subject lines are 26% more likely to be opened. Wouldn’t it be nice to have a prescribed set of steps or parameters that would guarantee success or some sort of black and white, concrete solution to achieve results? Devoid any such magic insight or … Continue reading (So-Called) Email Best Practices
Try Reactivation Before Inactivation
by Mike Parry June 6, 2016June 6, 2016 Experience shows that many companies struggle with the concept of culling old data as they naturally want as big a pool as possible to target with their email campaigns, which is of course very understandable. However, as data ages there is no denying it becomes old and … Continue reading Try Reactivation Before Inactivation
How to Create Emails That Perfectly Match Your Business Brand
by Beth Crawford June 5, 2016June 5, 2016 Your products are elegantly crafted, your website is refined, and your mission resonates with your customers. But your email marketing is outdated and needs a facelift. You want to ensure that your professional image is conveyed in your email marketing, but don’t know where to start. How … Continue reading How to Create Emails That Perfectly Match Your Business Brand
23 Hacks To Optimize Your Email Marketing Campaign
by Shane Barker June 4, 2016 Follow @shane_barkerJune 4, 2016 Although some marketers fail to realize the value of email marketing, you can make the most of it if you use it properly. It not only helps you interact with your audience, it’s also a great way to generate leads. However, converting these leads require … Continue reading 23 Hacks To Optimize Your Email Marketing Campaign
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