by Tukan Das July 7, 2016 Follow @tdasJuly 7, 2016 Traditional outbound lead generation typically involved a dial tone and a mind-numbing array of telephone numbers. Today, it’s more sophisticated – and more digital. Email has become one of the most important touch-points between your sales team and their prospects. It opens the door to … Continue reading Roundup of the 6 Best Tools for Outbound Email Prospecting
by Ray Manley July 6, 2016 Follow @rbmanleyJuly 6, 2016 The email open rate story I’m about to tell is true. I’d like to say that the names have been changed to protect the innocent, but since this is a situation where it’s hard to tell the innocent from the guilty, I can’t make that … Continue reading Why Your Email Open Rate Tanked and How to Fix It
by Karen Repoli July 4, 2016 Follow @karenrepoliJuly 4, 2016 One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you … Continue reading How Often Should You E-Mail Your List?
by VerticalResponse July 3, 2016 Follow @VR4SmallBizJuly 3, 2016 Say the words “marketing automation” to the average consumer, and what comes to mind (if they know the term at all) are the dreaded robocalls that disrupt family dinners every night or the shotgun-style junk emails that clog inboxes across the country. As a small business … Continue reading Autoresponders 101 – What You Need To Know
by Loren McDonald, Op-Ed Contributor, June 30, 2016 Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric … Continue reading Are Words (In Email Marketing Messages) So Last-Century?
by Rachel Parker June 29, 2016 Follow @resonancecontJune 29, 2016 Sure, Snapchat and Facebook Live are grabbing all the headlines these days, but believe it or not, simple, old-school email is still one of the most effective content marketing tactics around. And we still have tons of questions about it: What’s the best day and … Continue reading How to Boost Your Email Opens and Clickthroughs [Infographic]
by Megan Marrs June 30, 2016 Follow @marrsipanJune 30, 2016 No one can doubt the power of push. Push notifications have been shown to increase app engagement by 88% – and when apps use personalized push, the results can be even more dramatic! Today we’re releasing a brand new infographic showcasing examples of apps that … Continue reading Examples of Apps That Nailed Personalized Push [Infographic]
by Rupert Adam June 28, 2016 Follow @emailcenterJune 28, 2016 Re-engagement is an essential pillar of an email marketing strategy. Most email marketers are still treating all customers the same and brushing over their engagement statistic, which is a big mistake and missed opportunity. Believe it or not, you will have a lot of inactive … Continue reading Re-engaging With Your Inactive Email Subscribers
by Brittany Berger June 26, 2016 Follow @bberg1010June 26, 2016 You all know I’m enthusiastically on the non-stop train to automation station. Automating processes and tasks are essential to running a one-woman shop because it’s not like you have a full-time assistant. And one of the places it’s most useful? That damn inbox that won’t … Continue reading 10 Ways to Avoid Insanity and Automate Your Email
by Tara Thomas June 25, 2016 Follow @tinytaratJune 25, 2016 So you’re wondering how to avoid spam traps and increase email open rates? First of all. Let us tell you this: You aren’t alone. And to prove that, here are some images of complaints, requests, and questions that people like you have asked us… Worry … Continue reading How to Improve Email Deliverability and Increase Email Open Rates
