by Don Purdum June 4, 2016 Follow @donpurdumJune 4, 2016https://donpurdum.podbean.com/mf/play/njshny/Email_Marketing_-_Become_Clear_Specific_and_Grow_Your_Sales.mp3 Email marketing has been with us it seems forever. Most small businesses use email in one way or another to grow their businesses, but many are struggling to grow their list or make money from it. The reason is that many are not as intentional … Continue reading Email Marketing: Become Clear & Specific and Grow Your Sales
by Ben Jessup June 3, 2016June 3, 2016 Depending on who you read, you can get anywhere from a 32% increase to a 47% boost in email click-through rates—just by sending your emails from a person instead of your company. That one tiny tweak to your emails can be the difference between $ 10M in … Continue reading How to Boost Your Email Click-through Rates by 47%
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. Mike Sands on June 1, 2016 I don’t know a marketer today who doesn’t marvel at the pace the industry is … Continue reading Ads not performing? Strategies to steal from the email marketing playbook
by Tim Asimos May 30, 2016 Follow @timasimosMay 30, 2016 In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B companies continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Once you’ve successfully … Continue reading 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks
