by Michael LambourneAugust 6, 2016 Cold call email is still one of the most effective ways to present yourself to a targeted audience. If you’re anything like me, the idea of cold calling gives you the cold sweats. Luckily, technology has stepped in to save us all. By deploying cold call email ahead of your … Continue reading How to Cold Call Email – Cold Email Strategies that Generate Real Leads
by Tim Asimos July 30, 2016 Follow @timasimosJuly 30, 2016 Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam. Many firms have … Continue reading 5 Email Marketing Personalization Tips to Implement Now
by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization
How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients
by Christopher Austin July 13, 2016July 13, 2016 Small business owners should know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How should startups design their marketing campaigns to grab attention? In case you’re used to sending emails to your subscribers in plain text, … Continue reading Techniques to Recapture the Eyes of Your Customers through Email
by Jay Love July 11, 2016 Follow @jaybarclayloveJuly 11, 2016 There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. Perhaps this is the case because it … Continue reading 15 Tried and True Rules for Direct Mail From A Legend
It’s not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates. Daniel Faggella on July 11, 2016 Building an email list is not an easy task in an e-commerce business. You need to create consistent content that … Continue reading 5 emails to re-engage your subscriber list
by Anton Kraly July 11, 2016July 11, 2016 If there’s one thing people check every day, it’s their email. Not Facebook like you might think, or their favorite marketer’s Instagram feed. It’s all about email. Think about it: reaching out to someone in their inbox is one of the most personal things you do online. … Continue reading How We Created a Loyal and Engaged Email List
by Janna Hartley July 9, 2016July 9, 2016 Transactional emails, also called triggered emails, are emails sent to an individual based on some action he/she has taken. Often, these are associated with e-commerce sites and purchases, but they also include any automated follow-up emails that are triggered by any website action, such as signing up … Continue reading Transactional Emails: How To Increase Email Conversions
by John W Hayes July 8, 2016 Follow @john_w_hayesJuly 8, 2016 I popped into my local bike shop recently to pick up some spare inner tubes. It’s a great place, very friendly, lots of expert advice and free coffee. It’s the kind of place you want to hang out and enjoy the company of other … Continue reading The Cycle of Success: People Really Do Like Email Marketing
